ViewPoint

MAY 9, 2013

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Via Marketing Land. Lead Generation Poses Biggest Challenge for B2Bs. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

DECEMBER 7, 2010

Vary and integrate media—outbound calls, voice mail messages, personalized email, direct mail and landing pages—to deliver messages in consistently fresh formats and in accordance with prospect preferences. Multi-media : Use a smart mix of multiple media.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

JUNE 30, 2015

Landing pages. Now marketing and sales know what a qualified lead is versus an uqualified prospect. Standardize the qualification questions. Use the same basic qualification questions in everything: All promotions. Business reply devices. Contact us forms. Telemarketing scripts. CRM and marketing automation systems.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

ViewPoint

DECEMBER 18, 2012

In addition, he mentioned that Big Data isn’t a cure all for generating new leads, it’s just another tool that used in the wrong way, won’t help the sales effort. While marketing is really good at parts of the lead generation process, it is not designed to handle 100% of the coverage. Anthony agreed with this wholeheartedly.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

SEPTEMBER 23, 2011

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120