Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

AUGUST 17, 2016

Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics). In other words: use video to generate leads! So give the people what they want. … Click to Tweet !).

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

SEPTEMBER 22, 2020

New enhancements also include the ability to drag and drop videos into HubSpot landing pages and email campaigns, generate robust video reporting, and enjoy a seamless user experience in HubSpot Video and Vidyard’s premium online video platform services.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. User-Generated Content doesn’t always have to focus on products. Use it as reviews for your event landing pages. Take a look at how Coca-Cola used User-Generated Content.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

SEPTEMBER 22, 2020

New enhancements also include the ability to drag and drop videos into HubSpot landing pages and email campaigns, generate robust video reporting, and enjoy a seamless user experience in HubSpot Video and Vidyard’s premium online video platform services.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? The Best Kind of CTA If Your Video Is on a Landing Page Once you get your audience to your website, or if they came to your website to begin with, great! Bring out the vote! –

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JUNE 8, 2020

A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. After the individual clicked on the thumbnail, they were taken to a landing page where a magical experience ensued. The landing page for our 2019 Holiday Video Campaign. The Experience.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JANUARY 11, 2018

The future is bright, loud, and interactive, what does the next generation of B2B buyers love? When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

MAY 18, 2018

Companies that excel at scoring and nurturing leads generate 50% more sales-ready leads at 33% lower cost. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event. aria-describedby="tt">webinar attendance, and form completions.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 27, 2019

Get more backlinks to pages with embedded videos. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Landing pages. When videos do appear in the main results (and not just on the “Videos” tab), they tend to sit near the top of the page.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? When videos do appear in the main results (and not just on the “Videos” tab), they tend to sit near the top of the page.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 23, 2018

Creating an engaging & unique experience for web visitors at a pivotal moment when you’re top of mind, increasing conversion rates and helping you generate more leads. We’re loving real-time personalized videos so much, that we’ve already started using it on our own site—on our pricing request page.

Personalization 96

Personalization Paid Search Agency Landing Pages Pricing 96

Vidyard

DECEMBER 10, 2013

Campaign Goals The goal of any conference is to generate leads We took this a step further and split it into two sub-goals: First, we drive traffic to our booth at conferences so we can convert visitors into leads in person. Reaching out in advance allows you to generate leads outside of the conference itself.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JANUARY 11, 2018

The future is bright, loud, and interactive, what does the next generation of B2B buyers love? When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Gen Xers: 58%. Baby Boomers: 54%. There are numerous opportunities for video content on your website.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

OCTOBER 27, 2019

Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Plus, using video on a landing page can increase conversion by 80%, according to Unbounce. Rack Up Shares.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

NOVEMBER 15, 2018

Until they realized how powerful it was for generating business! Maybe they’re on YouTube, or sitting somewhere on a landing page. 1: Video for everyone Remember when marketers were afraid to let the sales team use social media? Don’t make that same mistake with video. You might just be surprised at the results.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Vidyard

MARCH 23, 2021

video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this: We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos. While this may sound intimidating, it’s usually a simple, one-page form. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 27, 2019

Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Plus, using video on a landing page can increase conversion by 86%, according to EyeView Digital.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. Make the Recording Available On-Demand You can generate 30% more leads from webinars if you promote them on demand. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Webinars generate leads. You can generate 30% more leads from webinars if you promote them on demand. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 8, 2020

A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. The Experience After the individual clicked on the thumbnail, they were taken to a landing page where a magical experience ensued. The landing page for our 2019 Holiday Video Campaign.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Consider featuring promo videos in places like: Website and Landing Pages : Wherever your product, event, or asset lives.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

MARCH 4, 2020

Demo videos about your product, also known as product videos, help get true information about your product in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads. Try using demo videos: On your website (on your homepage, solutions pages, landing pages, or even your blog).

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

MAY 24, 2016

You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Whether it’s a lead generation form or a link to another piece of relevant content, this space is the perfect place to add a retargeting pixel. Video, Is There Anything It Can’t Do? But that’s not all video can do!

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74

Vidyard

FEBRUARY 15, 2018

Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity. There are numerous opportunities for video content on your website.

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Metrics for Overall Video Performance 4.1 Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JULY 6, 2020

Screen Record on Pages That Don’t Allow Screen Recording 1.10 Screen Record on Pages That Don’t Allow Screen Recording. Once you’ve finished your recording, you can use the Trim option on your video edit page to remove the beginning portion of your video. Vidyard Chrome Extension Hacks 1.1 Hide Recording Controls 1.3

Knowledge Base 122

Knowledge Base Video Marketing Google Work Management 122

Vidyard

SEPTEMBER 18, 2019

Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more. Marketers have the flexibility to customize the pages and facilitate content consumption to meet their goals, with easy access to player analytics and insights.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

JULY 18, 2014

In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. Keep it simple The simplicity required for mobile is actually a good attitude to take for your email campaigns in general.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

JULY 27, 2015

If you choose a marketing automation platform that supports an open marketing ecosystem, you’ll have the flexibility to customize that platform to suit your own evolving needs as things change,” said Kevin Bobowski, VP of Demand Generation at Act-On Software. In other words, it plays nicely with others.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52