Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. How did they do it?

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

MAY 6, 2010

Its interesting to note that the ad first appeared with my profile picture and I totally missed it – so he changed it to a more obscure photo of me in my home in Greenwich CT and I was immediately drawn to it and clicked through to the personalized landing page explaining what his firm offered (and about this experiment).

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 6, 2011

This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button. JC Penny the same sort of idea with their new ecommerce page.

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

JUNE 30, 2010

The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Send this page to Print Friendly. Tags: Customer Customer Experience Customer Support Lead Generation Support. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. General Community Discussion. Generations.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100