Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? We know from previous studies that web visitors will fill out a form if it's easy and the page provides a good summary as to what they can expect. You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Optimize your landing pages by removing any unnecessary fields. Recycle your "inactive leads".

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. People that land on my blog can easily check out my other content. Add a link back to your home page. Remember that people will be landing on various pages of your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 20, 2008

On any of the emails that you send as part of the campaign, direct the respondents to a form landing page that when filled out, passes the lead to your CRM and tags that respondent as being part of the lead nurturing campaign that you set up. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. Related posts: Website Conversions - What are they good for?

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 21, 2008

Link to a form landing page from your company Twitter account. Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Post links from your email newsletter articles on Twitter.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

FEBRUARY 18, 2009

Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies. I'll let you decide.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa. You can use some fancy Java Script to make key fields such as address, city etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. One of the themes for marketers in 2009 is “doing more with less”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 21, 2009

You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here is my Twitter list that I generated that I follow daily. Again, to really engage the community you need to ask questions and respond.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

FEBRUARY 12, 2007

The message is one that uses humour to make the visitor (which is target ting males in their 20's I assume) take heed of the older generation for their wisdom and experience. I loved his description of the left hand land " You don’t ride in it. Old Spice is taking some blogging risks! You don’t coast in it.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100