Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages.  Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Landing pages are best used to complement advertising and social media. MORE >>

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages.  Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Landing pages are best used to complement advertising and social media. MORE >>

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions. How could generating fewer conversions be good? Secondly, shorter forms don’t necessarily generate lower-quality leads. All good. Wait, what? MORE >>

The prime one is the creation of custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page. These Pages are now fully functional web pages hosted within the Facebook environment. This gives B2B companies more flexibility in design and functionality for these landing pages. One of the things marketers need to consider in creating a landing page is what action the visitor needs to take. The first should be to Like the Page, and many landing pages remind viewers to do that. MORE >>

Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). Download our Guide to Effective Landing Pages and Learn How to Increase Conversions by over 10%"). I've seen many landing pages that miss one of these three key details. As far as I'm conceded, you should always include at least one image on your landing pages. 4) Use Thank You Pages & Suggest Next Steps. MORE >>