Clever Conversion Tricks for Better Landing Pages
JANUARY 19, 2016
That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%? Lead generation landing pages.
How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
Landing Page Fundamentals, Part 3: Landing Page Optimization
MARCH 27, 2015
In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. You can test almost any element on a page.
How to Optimize My Landing Pages
JULY 20, 2015
My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale?
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. If the landing page experience is designated “below average,” there’s room for improvement.
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
The Best Converting Landing Pages for B2B
FEBRUARY 12, 2016
Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter. Landing Page Basics. Text or Video.
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
APRIL 17, 2015
Lead generation is a major component of inbound marketing. When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right. If your landing page is wordy and long, only the truly dedicated are gonna read it. Which landing page mistakes should marketers avoid?
A Simple Guide to Optimizing Your Landing Pages [Infographic]
SEPTEMBER 9, 2014
Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized. So how do you actually optimize your page? Check out our free ebook on landing page optimization.
Top Landing Pages Don’t Play 20 Questions
B2B Lead Blog
NOVEMBER 5, 2013
When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. And there are also landing page technologies that provide certain data about your lead automatically, allowing for certain questions to be eliminated. The same is true for lead forms.
5 Ways Smart Landing Pages Actually Help to Increase Conversions
B2B Lead Blog
APRIL 7, 2015
Every business owner wants to generate more and more conversions. Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. 1- Have a Headline That Persuades the User to Read More A catchy headline […].
6 Signs Your Landing Page Needs to Be Redesigned
MAY 29, 2014
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.
How to Optimize Your B2B Landing Page
Social Media B2B
SEPTEMBER 5, 2013
Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. The conversion rate of a landing page is the percentage of visitors that complete and submit the form on the page divided by the total number of visitors to that page.
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.
Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
MARCH 20, 2015
A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page. So how do you create landing pages that convert?
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Only after considering these questions can we begin to think about optimizing our landing pages for conversion.
How Much Copy Do I Need On My Landing Page?
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Landing pages intended to serve as the back end for online ad campaigns typically require more copy because there’s still work to be done.
13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages
How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
DECEMBER 4, 2014
Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. In this post, I want to show you is how you can use emotion in the most effective way in your landing pages. Then, you use the techniques described below to tap into those emotional needs on your landing pages. We can’t prevent this.
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. But why? Social proof.
How Many Fields Belong On Your Landing Pages? [Chart]
It's All About Revenue
OCTOBER 2, 2011
We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. Most of these forms are landing page forms , so the fact that a visitor is on the page is already an indication of a fairly high level of interest. How Many Fields Belong On Your Landing Pages?
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. There are a lot of really awful landing pages out there. Landing Pages
How to Write Irresistible Landing Page Copy [Free Ebook]
DECEMBER 16, 2014
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. link].
6 Things Your Landing Pages Should (And Should Not) Include
EMagine B2B Blog
JUNE 29, 2015
So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page. Get the point quick.
Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
SEPTEMBER 4, 2012
Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions.
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?
6 Reasons People Aren't Filling Out Your Landing Page Forms
MAY 28, 2014
Below are six very common reasons why people won''t fill out landing page forms -- so if you want more people to convert on your forms, you should steer clear of these mistakes. 1) Your landing page is too generic. If your landing page is just a page on your website that says "contact us" on it, you''re probably not going to have a ton of conversions.
8 Must-Have Tips for Writing Landing Page Copy That Converts
OCTOBER 7, 2014
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials. Here is their landing page: Simplicity again.
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
JULY 3, 2015
And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. Mobile Marketing Landing Pages Daily
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself. So why not try it on your landing pages?
The Secret to B2B Landing Page Construction: Foundation and Framing
The Forward Observer
SEPTEMBER 16, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads. Landing pages are instrumental in B2B lead generation today.
Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
B2B Marketing Insider
AUGUST 12, 2015
Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her. What Are Landing Pages?
8 Steps to a Great Landing Page
SEPTEMBER 11, 2013
Does anyone remember what we did before landing pages? Seth Godin claims to have invented them (sort of) and as far back as 2006 said they have five main reasons to exist: Get a visitor to click (to go to another page, on your site or someone else’s). All these reasons are still valid, and nothing helps you covert like a good landing page. Did you know?
10 Excellent Landing Page Design Examples
AUGUST 20, 2015
So you want to generate some leads on your website, do you? Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! Example 1: Instapaper.
13 Little Landing Page Experiments That Can Make a Big Difference
FEBRUARY 12, 2014
We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers. Below are 13 ideas for landing page tests you can run.
Why Landing Pages are to Leads as Phone Numbers are to First Dates
The Forward Observer
DECEMBER 15, 2014
Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. What Are Landing Pages?
Landing Page Design 101: What the Helvetica?
FEBRUARY 6, 2014
When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. That page''s design should influence and spike interest in signing up for information or completing a transaction, not leaving them asking “What the Helvetica?”.
Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
APRIL 17, 2014
The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. the front page), now sees 48% starting there. So what are landing pages for?
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. 50-Point Checklist For Creating The Ultimate Landing Page.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.