article thumbnail

How to create a knowledge base for marketing work management

Martech

Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. Here are some tips on what to include in your marketing work management knowledge base. The post How to create a knowledge base for marketing work management appeared first on MarTech.

article thumbnail

How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

Generative AI chatbots are helping change the business landscape. We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So And with good reason. What is an LLM? Find out how 1.

article thumbnail

4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

article thumbnail

How to Optimize Content for Generative AI

Convert

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

article thumbnail

The Cross-Generational Teamlancing Ecosystem

ClearVoice

.” For example, your content marketing teamlancers may include marketing technology experts, SEO/SEM consultants, graphic designers, content writers, and research analysts — all with a common goal of generating qualified leads and growing sales. Each generation brings unique superpowers to the team. Is it a truly diverse team?

article thumbnail

5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

Deploy Next-Generation AI Chatbots to Answer Straightforward Customer Queries “Human customer support or chatbots” is one of the many human-AI interfaces that’s not a binary , either-or proposition. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.