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A scalable lead generation platform drives local sales

ClickZ

Brands need an efficient platform to scale effective local lead generation efforts. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. The post A scalable lead generation platform drives local sales appeared first on ClickZ.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Insert transcripts. Over 500 hours of content are uploaded to YouTube every minute.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. But highly relevant, personalized messages are much more likely to be read and acted on.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

YouTube is another place to target your key demographic by their interests. We generate millions of web visits for our clients every month with this tactic. Be careful not to become overly promotional by inserting your brand into your content too much. You need great content to engage and retain top prospects.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Unlike AI tools that are designed to scour the web for existing, relevant content and repurpose it to generate a response to user queries. A query refers to a specific request that has been inserted into an AI app by a user. When it comes to generating engaging content that resonates with your audience, personalization is paramount.

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A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools

Outgrow

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?