Hubspot

DECEMBER 12, 2019

These charts are algorithmically generated. In terms of real estate, both these carousels occupy top positions in the SERPs. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design Advertising Agencies 99

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.”

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. The same survey found that 77% of CEOs expect marketing to directly impact their bottom line — they reported their three top priorities to be new customers, increased sales, and sales lead generation.

Social Media 363

Social Media Media Business Custom Publishing 363

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results.

Allocation 124

Allocation Barriers Lead Scoring Lead Ranking 124

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. SMART goal: Generate 10 new blog title ideas under each of our 3 primary topic themes, all to be published over the next 6 months.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. How to Leverage Google Suggest as a Content Generation Tool. It’s a lucrative source for content generation.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. HubSpot research shows that more than 50 percent of consumers want to see video from brands. Video preference in consumers should be a driving force to start adding video strategy to your content marketing and demand generation efforts.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. RankRanger Schema Markup Generator.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Sprout Social

AUGUST 28, 2023

Jasper Jasper helps you speed up the writing process using generative AI. It features content generation templates for your marketing content, such as landing pages, emails and blog posts. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs).

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. Add more researchable information.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! To boot, they discovered that 93% of all leads generated by their website came from anchor text CTAs.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Contently

FEBRUARY 16, 2023

One of the most famous transformer models is GPT-3, an NLP model that has wowed users with its ability to generate fluent texts in response to basic language prompts. GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement is failing you.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). Dashword : Save time creating content with free AI-generated content briefs.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment).

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Albacross

DECEMBER 25, 2018

Among the main reasons for this boom, lead generation stands out. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Well, those days are gone.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

JULY 2, 2021

High blog post bounce rates and low blog-generated conversions are indicators of issues that are preventing your blog from soaring in traffic. Here’s what you need to do if your blog has a high bounce rate and is struggling to generate conversions. Step 1: Reassess Your Keyword Strategy.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Valasys

APRIL 19, 2023

I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority. Are you ready to take off?

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. 8236 looks different and stands out more than four even though both consist of four characters.”

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Generate Top Content Ideas and Research. Related: 5.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. HubSpot offers a CMS that's for businesses at any stage. To investigate alternative options to HubSpot.

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Velocity Partners

FEBRUARY 20, 2024

In a landscape where marketing teams are grappling with cutting-edge concepts like generative AI , new search engines and LLM-driven content personalisation , those who fail to get the basics right will find themselves at a significant disadvantage. top content for driving traffic versus generating leads)?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Read on to learn about the different types of impression share that your business can track to generate more engagement for its ad campaigns. Types of Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MARCH 11, 2020

Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. You can use marketing tools like HubSpot's branding resources to help you along the way. Additionally, you can boost brand awareness, monitor competitor strategy and identify what works for them, and generate leads.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

JUNE 9, 2020

More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. Woocommerce.

eCommerce 65

eCommerce Domain POS Fulfillment 65

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. How to Generate Leads? How to Generate Leads? Table of Contents Hot Leads: What are they?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52