Generation and Hubspot - B2B Marketing Zone

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Best Practices for Webinar Landing Pages

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Let’s take a look at some examples: HubSpot: Click to enlarge.

Landing Pages

Landing Pages Webinar Metrics Practices Best Practices

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Inbound Marketing Analytics 101

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. The benefits of analyzing your marketing performance according to HubSpot are: 1. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Paid Search.

Inbound Marketing

Inbound Marketing Analytics Paid Search Agency Landing Pages

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. You can leave a response , or trackback from your own site.

Inbound Marketing

Inbound Marketing Training Planning Work Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. United States License. United States License.

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Automation Services

free stuff that sells. maybe.

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. I am enrolled in a free course called Inbound Marketing University , created by HubSpot.

Marketing Automation Services

Marketing Automation Services Work Management Budget Programs Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Creativity

Creativity Planning Work Management Marketing Management

Explaining Social Media

The Effective Marketer

MAY 7, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Media Work Management Marketing Automation Services

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Effectiveness

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Although it was reported that some fans were against the printing of the phrase (and the choice of phrases themselves) on the shirt, it’s undeniable the level of participation the branding effort generated and how quickly they were able to engage the fans. Sometimes going against established “best practices&# may pay off.

Work Management

Work Management Planning Marketing Management Advertisements

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training

Training Planning Marketing Budget Creation Work Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) An important point raised during the Marketing Automation Monday meeting was that you should really analyze your company’s history and understand based on your historical data (i.e. United States License. United States License.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Email Marketing Work Management Marketing Management

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

Possibly related posts: (automatically generated) Death by PowerPoint? It also helps if you download something like this PowerPoint Prototyping Toolkit from Long Zheng, which gives you some nice tools you can start using right away. So what are you waiting for? Start prototyping today! It’s not the tool, it’s the CEO.

Planning

Planning Work Management Effectiveness Marketing Budget Creation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Automation Services Marketing Management

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Planning Marketing Automation Services

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

[link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

marketing action plans

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Effective Marketer

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Best Practices for Webinar Landing Pages

Webinars

Trending Sources

Marketing Charts and Trends « The Effective Marketer

Webinars

The Science of Email Marketing « The Effective Marketer

Inbound Marketing Analytics 101

inbound marketing training for free

Making the Most of Your Webinars

More Free Marketing Knowledge

WordPress Plugins for Marketers

free stuff that sells. maybe.

How Success is Misunderstood

Why Sales and Marketing Don't Get Along « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

Selecting the Right Email Marketing Provider « The Effective Marketer

Marketing Content That Sells

The Ghost Blogging Debate Done Right

B2B Marketing Summit Shows Old Problems Persist

How to Fail at Social Media

What Makes a Great Creative Brief? « The Effective Marketer

Explaining Social Media

More Free Marketing Training

Marketing By Objectives « The Effective Marketer

Social Media's Next Victim?

The Opposite of Advertising « The Effective Marketer

because you can't beat free marketing training

Marketing Automation Monday is Here!

new year's resolution: share ideas

What Trigonometry Has to Do With Marketing?

how good a boss are you really?

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

Aberdeen Shows How to Do Email Marketing Right

Best Companies Don't Need Marketing

Making Website Reviews Easy

effective manager defined

Web Prototyping With PowerPoint « The Effective Marketer

What Type of Marketer Are You?

are you paid enough? new salary survey released

Taming Your Brand Mascot « The Effective Marketer

what's your marketing approach?

The Challenges in Adoption of Marketing Technology « The Effective.

The Enemy of Productivity

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

marketing action plans

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