Industrial Marketing Today

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. It is a good fit for companies with a one-person marketing department or a small staff.

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Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling' Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.].

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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What You Ought to Know About Inbound Marketing

Industrial Marketing Today

View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Resources (time, money and people) need to be allocated correctly for Inbound Marketing to succeed and generate measurable results. Confused about Inbound Marketing? Never heard of it?

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog is a powerful online marketing tool for inbound lead generation. To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads.

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Industrial Blog Sites Revisited

Industrial Marketing Today

Industrial companies have realized the importance of inbound marketing and its impact on lead generation. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.