Remove prospect

Everything Technology Marketing

article thumbnail

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

The key to marketing success online is educating prospects. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. However, once you have an email address, it is vital that you continue to educate your prospects until they are ready to buy.

article thumbnail

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. As a result, many vendors don't show up on prospects' radars anymore - unless they are actively sought out, they are often simply not invited to the party anymore. More on this later.