The Brave New World of B2B Marketing - Are You Ready?
Everything Technology Marketing
MAY 24, 2010
2 - Buyer Persona After establishing your target segments at the macro level, and defining your ideal customer profile, let's look at the people within those target organizations that influence and make buying decisions for the type of products or services you offer. Profiling of ideal companies and everything else follows from here.
Let's personalize your content