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DECEMBER 5, 2011 How to be Where Your Customers Are – In the Digital Flesh
” or user-generated content platforms. And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) There is no doubt that if you have a company website you have definitely seen it evolve over the last decade. It started out simply as a digital version of the fancy full color brochures your marketing department paid bucks to have printed up. This was the classic Static Brochure website. Then, along came technologies that allowed your website to display information that came out of a database. So what's next?
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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