Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. What has prompted this change?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

OCTOBER 1, 2018

We were starting to rank, to get some qualified visitors and generate some leads. There’s a little button in the top right of Google Analytics that gives you some automated suggestions. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. I needed better SEO and conversion skills.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Ranking 171

Onalytica B2B

JANUARY 6, 2016

The reason for this is that influencer marketing campaigns generate impressive results. This signature can then be matched against signatures generated from actual tweets (a bit like how Shazam recognizes music). The average earned media value (EMV) from US influencer marketing programs was 1.4

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 12, 2016

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Consultant.

Work Management 0

Work Management Brand Identity Branding Lead Ranking 0

Onalytica B2B

JULY 29, 2015

90% of the world’s content was generated in the last two years alone! Personal cloud services such as Dropbox, One Drive, Google Drive or iCloud provide the solution to our centralised and accessible data storage needs. We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones.

PageRank 100

PageRank Brand Identity Branding Marketing Management 100

Onalytica B2B

SEPTEMBER 16, 2015

MySpace, Facebook, Google+, Twitter, Snapchat, Pinterest, Instagram, Reddit, Vine, LinkedIn – to name a few – each trying to do something different, each attracting particular audiences but ultimately, all with the possibility of being marketing tool. Broadcasting to many is losing its allure as the best way to generate interest.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

AUGUST 26, 2015

click on the names to see their Twitter profiles). Alice Keeler – Author of “ 50 Things You Can Do With Google Classroom “ “Technology does not make for better learning. Google For Education. Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! TeachThought.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50