A Review of B2B Content Operations Strategy Benchmarks
Marketing Interactions
MAY 23, 2018
Take the top priority: Generating New Leads. Oh, I have logins to the systems, Google Docs, Slack, and Chatter. But it goes beyond that. Marketers are making the highest priority goals the ones that require they complete the lower-priority goals first to get there. Visibility or, more frustrating, the lack of it, strikes home with me.
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