Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JANUARY 23, 2015

The problem is Google and other search engines are moving more and more towards personalized search results. What you see on Google search will be very different from what I see when searching terms as simple as “running shoes.” Finally, Google gives less and less keyword data in their marketing analytics.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 13, 2012

Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

JUNE 4, 2015

Google announced recently that mobile traffic has officially surpassed desktop traffic. Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. B2B companies that blog generate 67% more leads than those that don’t. What to consider for your digital audience. Inbound marketing delivers 54% more leads than traditional outbound marketing.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. Effectiveness Rating: High Growth vs. Average Firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Certainly ranking on the first page of Google helps, a lot. Content helps bridge the divide between being unknown and known.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100