B2B Marketing Traction

JULY 9, 2013

Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. But, if your website is just an amalgam of landing pages going to nowhere (in other words your pages don’t go deep with drill-down capability to more gooey, rich content), Google is less than impressed.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. What a shame to invest money in a new site or site update and not have it responsive, when Google pre-announced the change to give everyone time to update their site – something Google rarely or never does!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Are you able to convert them?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site was summarily de-listed by Google. His site had been coming up high in the results and generating potential client leads. by Google for use of black hat practices by their SEO vendor. Then, compare those tactics against search engine guidelines like Google’s or Yahoo’s. ” How Could They?

PageRank 100

PageRank Guidelines SEM Vendors 100