Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Have look at what blog awards are out there by going to Google and searching for them. Sound obvious?

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Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. A friend of his who did a Google search came back with this video in the search results.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

SEPTEMBER 20, 2008

I've also seen companies use a dedicated 1-800 number as part of their lead nurturing campaigns which allows them to easily indicate that the call was generated from a lead nurturing channel. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

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Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Lycos Top 50 : Get an idea of which keywords are hot Google Keyword Tool : Makes recommendations on additional popular keywords. Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is really easy to do and is a great lead generation tool. PS - OK, there are some posts like my one called Google in Space that should be retired forever but that was early in my blogging career so please, look away. Tags: business blog lead generation blogging. Look beyond your blog.

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Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 1, 2006

This blog focuses on demand generation rather then on the companty itself. If your objective is to get quality web traffic and not just Joe Schmo off of Google, this may be the better way to go. In this way, the blog is indirectly driving traffic to the corporate website using a different domain.

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). Hey I Googled You - Now What? What does this all mean? It means that search marketing is working! It's delivering the goods - both web traffic and conversions (i.e. $$$).

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. One of the themes for marketers in 2009 is “doing more with less”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you have already setup Yahoo and Google paid search ads, change the caption so that instead of the typical text that would entice people to click on the ad, it reads "Why go to this website?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

OCTOBER 8, 2006

Trying to justify the costs of an expensive integrated marketing campaign in which you use multiple marketing channels to generate leads? Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100