ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester'

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. What should marketers know about your organization and the role it plays in marketing and specifically, Demand Generation Strategy?

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel. They work in silos and have no vision into the full approach their buyers take to buying.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

MAY 28, 2014

While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

ANNUITAS

AUGUST 23, 2016

Identifying the trigger events (what Google calls the “Zero Moment of Truth) that pushed these buyers into the buying process. Additionally, many who take this approach fail in that they do not take a multi-channel approach to demand generation. Knowing who was on the buying committee and what roles each played.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

NOVEMBER 10, 2010

Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

NOVEMBER 15, 2011

If you conduct a Google search on the term “Sales & Marketing Alignment”, you generate 11,700,000 links to view. Gather your team, collect their input (they usually have a more realistic and better view than you do) and adjust the course. Stop Talking About Alignment.

Positioning 100

Positioning Work Management Planning Marketing Management 100

ANNUITAS

MARCH 19, 2013

Where does Google take them? So, if you want in on influencing the buyer, you’d better figure out what they are doing and who they are talking to before they get to you. Where do they go first to solve the problem they are facing? What are they researching? What social networks are they leveraging?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ANNUITAS

MARCH 26, 2013

Google buying Zagat). Very exciting indeed. Q: Any predictions for 2013 as it relates to marketing and content? A: Over the past few years, we’ve seen a few examples of brands buying media companies (i.e., In 2013, you will see a major move in this area.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

SEPTEMBER 6, 2018

Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. That blog you spend so much time on? But it is vitally important. The Reason.

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

APRIL 7, 2015

Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. A buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100

ANNUITAS

NOVEMBER 5, 2015

Demand generation, public relations, customer success and uses of channels like social media and even email are much different today than they were a few years ago. A recent study indicated that organizations rate their marketing personnel as less than 8% effective in executing demand generation.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100