Webbiquity

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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Instead, come up with your own ironic, silly, or whimsically appealing content, (or use user-generated content ), that somehow relates to the line of products you have on offer. So should your marketing include cats?

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? Lots of people are outraged.

article thumbnail

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? Lots of people are outraged.