Writing on the Web

Trending Sources

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Subscribers.

How Do You Choose a Blog Platform?

Writing on the Web

If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. how do you know which is best for you?

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Many free versions are available online, including SERPs.com.

SERP 57

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In my next post, I’ll cover indirect methods of generating income from your business blog.  In the meantime, if you have any questions, send me an email. I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. How to Make Money Directly from a Business Blog. The key with this is to either: a.)

CPC 69

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

This is an easy way to generate content that is likely to interest readers. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. People love visuals. Pose a question? Image Source).

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Generate ideas for blog posts to help you simplify the process. Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? And sometimes, blog writing just fizzles out, altogether.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

But even if you don’t have a store front (or your ideal client base is much broader geographically) local directories and trade directories can generate awareness, traffic and clicks, which search engines love. Oh no! If I Googled your business name, what would I find? Are you easy to get found online? So what can you do? Downshift. For newer website, blogs or a target audience shift (i.e.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Ultimately, it’s the buzz you generate, and the audience you develop ( your platform created by the blog ), that attracts a publisher to you—not the writing itself (though of course that’s important too!). Blog writing isn’t the same as book writing. Here’s why. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books.

Content Marketing: Stories are Key

Writing on the Web

It illustrates that even small stories can generate emotions. If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection. Stories are key.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. 2. Generate a following that grows as rapidly as LI itself.  LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind.

Why You Should Be Happy Before You Blog

Writing on the Web

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Who is your audience? Digg this!

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Content Marketing with Visuals: Write Like an Egyptian

Writing on the Web

The younger generation doesn’t have patience to read through text and I’m not going to debate that. Write Like an Egyptian" src="[link] width="300" height="199" title="Content Marketing with Visuals: Write Like an Egyptian" /> Lately I find myself building pyramids. Content marketing with visuals makes your piece clearer, and more compelling to the readers.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.  However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). Guest post by  Adam Kosloff.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. For any consultant and small business owner responsible for getting found online, CMI offers great advice. Be human.

Rules 39

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

How will this generate traffic? The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton. This is a task that you can complete in less than a minute.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

The truth is that there is actually a lot to be gleaned from the younger generation. They are, after all, the next generation of consumers and decision-makers. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Image: freedigitalphotos.net ). Overshare and mix it up.

Memory + Emotional Attention = Content Marketing

Writing on the Web

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

Of course, allowing sponsored posts or writing them yourself will generate revenue for your blog. But if you choose the right sponsored posts, your business blog can generate some income while bringing new and interesting content to your readers, as well! Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. Pros: Money!

A Checklist for 2012 Content Marketing Plans

Writing on the Web

Which posts generated the most comments? 2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Photo courtesy Rawich/ FreeDigitalPhotos.net ). What about you? Happy writing!

Plan 47

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. 1. ” 3.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines:  Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

SEO 31

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. However, while Generation Y was spending their younger years amidst the World Wide Web, those born in the era of picture books and hand-written correspondence suddenly find themselves faced with an intense learning curve. Find your voice.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? I’ve been working with some really great clients who understand good content marketing. Or your blog? Get known.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). You’re swamped.

Client Testimonials: Readers Know When They’re Phony

Writing on the Web

This generates general comments, but in the absence of a specific testimonial, could also work. There’s no doubt that  social proof  is one of the key ways people decide to buy or try your products or services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. Not signed, or only has initials (anonymous). What do you think?

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. So, now what? buyer.

Paper 40

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

Now that you know a few tips for your business blog, you’re ready to start posting and generating lots of search engine love without worrying. Are You Hard to Find on the Web?" alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. Are You Hard to Find on the Web?" width="240" height="159" /> Have you ever tried to find yourself on the Web? Call me: 858-224-5886.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv Who will manage the database?

If Your Blog Writing Still Stinks…

Writing on the Web

But negative stories generate worry and anxiety, as well as caution. Your blog writing can improve. I’ve talked about this before:  here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom , instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not.

How to Write an Award Winning Expert Ebook

Writing on the Web

2015 Next Generation Indie Book Awards : a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category. I get calls from  executive coaches and consultants  who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. Congratulations, Di! some say). story?

Content Marketing Tips to Get More “Juice”

Writing on the Web

It can be a lead generator, delivered as a digital download or ebook.  Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Then you expand each one into 3-5 blog posts. Submit it to article directories with different a title.

Emotional Marketing Makes Memories

Writing on the Web

But trust me, it illustrates that even small stories can generate emotions. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. At some point, something was important enough because it was emotional.