| | | Workface | |  Generation | 7 articles |
| Page 1 of 1 | Previous | Next | WORKFACE OCTOBER 17, 2011  Sales Leads Are Best Served Hot According to recent research from MarketingSherpa , 78% of marketers place “generating high-quality leads” as their top priority. Research from the Kellogg School of Management and MIT quantified the effect of response time on the value of web-generated sales leads. Not just any leads though. The good leads. The qualified ones. So, what makes a lead good? &rdquo | WORKFACE MARCH 2, 2012  4 Reasons Your Business Sucks at Social Media That allows you to spend one afternoon generating content and the rest of the time running your business. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. 1) Stop trying to build Rome. Build relationships. Never. | | | | | |
| WORKFACE OCTOBER 19, 2011  Creating Great Digital User Experiences for Your Next Wave of Customers As he notes, “With great digital user experiences, companies can generate more levels of interaction, more engagement, and ultimately more sales. Companies not anticipating and recognizing the technological changes happening in the market and the attitudinal changes of the next wave of customers will put themselves at risk; it’s as simple as that. | WORKFACE OCTOBER 24, 2011 Chat Sucks, Spin Sucks, Trust Rocks Download our new whitepaper, Chat Sucks for Marketing: Alternatives to Live Chat - How to Improve Reaction Time, Better Engage Customers, Generate More High-Quality Leads and Enhance Your Brand We all hate "spin" - a story that is self-serving for the teller rather than the plain, honest truth. That's why Bill O'Reilly's book The No Spin Zone made the New Yorks Times best-seller list and why Gini Dietrich's Spin Sucks blog has become so popular. Speaking of which, check out Workface founder Lief Larson's guest post there today, Three Ways to Increase Engagement on Your Website. | WORKFACE DECEMBER 5, 2011 How to be Where Your Customers Are – In the Digital Flesh ” or user-generated content platforms. There is no doubt that if you have a company website you have definitely seen it evolve over the last decade. It started out simply as a digital version of the fancy full color brochures your marketing department paid bucks to have printed up. This was the classic Static Brochure website. Then, along came technologies that allowed your website to display information that came out of a database. This was pretty sweet because your website had the changing dynamic feel to it. So what's next? It's called Customer Engagement. | WORKFACE DECEMBER 1, 2011 Conversion Rates: Interventions with Ghosts Visiting your Website In total, you generated 38 leads on 5,000 visitors, giving you a 0.76% capture rate. In the last month you had 5,000 visitors to your website. You've learned from the sales department and CRM log files that 8 of those people picked up the phone and called you from your website. Another 17 people filled out the "contact us" form at your website. Finally, 13 people emailed you at your generic info@company email address. Of those, you turned 6 into customers for a dismal 0.12% conversion rate. So, (cough, cough) who are the other 4,962 visitors and why didn't they convert? | | | | | | | |
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WORKFACE | MONDAY, DECEMBER 19, 2011 Cutting Through the Social Media Noise
And how much noise does each of us really need to generate? How much noise do companies generate for the sake of automation? I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social? You've got to be joking! Social is everywhere! But that was exactly his point. The noise factor has increased so dramatically in our social feeds (think automated check-ins and what I'm listening to) that it is drowning out the very things that make social valuable. MORE >>
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