| | | What Works - What Doesn't | |  Generation | 10 articles |
| Page 1 of 1 | Previous | Next | | | WHAT WORKS - WHAT DOESN'T AUGUST 10, 2010 Virtual Trade Shows for Mere Mortals More than 30,000 virtual attendees watched and heard content generated by editing studios, satellite trucks and a global broadcast network. Tags: Content Marketing IT Marketing B2B marketing content marketing lead generation lead nurturing readership tracking SAP virtual trade shows SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Not only did it focus on getting customers to talk to each other, (VS. What can we in smaller companies learn from giant SAP? Second, integrate the physical and virtual events. | | | | | |
| | | WHAT WORKS - WHAT DOESN'T SEPTEMBER 20, 2010  Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users For endors, they generate profit margins as high as 85%. Some customers are pushing back on software maintenance agreements, threatening vendors with the loss of their most predictable, profitable continuing revenue stream. Some simply don’t want to risk that an update, even if it had some value, would disrupt a critical system that had been working fine for years. | | WHAT WORKS - WHAT DOESN'T OCTOBER 12, 2010  Can PR Firms Find Gold in Marketing Automation Services? Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Lack of good content was cited by 32%, but that’s such blatant self-promotion I shouldn’t mention it. | | | | | | | |
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WHAT WORKS - WHAT DOESN'T | MONDAY, NOVEMBER 29, 2010  Software Automates Sportswriting. Is B2B Content Marketing Next?
Tags: Content Marketing B2B content B2B marketing content marketing content marketing tips demand generation marketing automation marketing tips quality white papers sportswriting StatSheet MORE >> -
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010  Boeing Redesigns Web Site Around Features. And the Business Case Is?
And I also wonder exactly what “two-way” dialogue Boeing is hoping to generate, with what constituencies, and what they will do with the feedback. Technorati Tags: Boeing , B2B marketing , content marketing , Web site design , marketing , public relations As a hopeless aviation geek, I love the new Boeing Web site which leads not with corporate boilerplate, but with big, splashy photos of its airplanes and its people doing cool things. Even stripping out the paper and distribution costs, producing quality content like this isn’t cheap. MORE >> -
WHAT WORKS - WHAT DOESN'T | THURSDAY, MARCH 4, 2010  Skill Set For Content Marketing: Number Crunching and A Gut Feel
Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Back when the earth was young and so was I, feedback on my writing came from a grizzled, chain-smoking editor throwing a story back at me and growling “What the hell does this mean? Clean it up.” Now that I’m doing content marketing for clients, the feedback is a pop-up suggesting I tweak the title or juice up the metadescription. Or, rather, tries to tell us what readers want. MORE >> -
WHAT WORKS - WHAT DOESN'T | SUNDAY, FEBRUARY 27, 2011  Why Marketing Automation is Floundering (Amen!)
Demand generation? Trying to Get the Big Mo A recent post by Jeff Pedowitz argues that marketing automation vendors – selling tools that automatically send and track responses to marketing material to target prospects – are floundering, or at least not growing as quickly as they should. As someone trying to grow his own use of these tools, all of these shortcomings sound correct. But the two that strike closest to home are lack of customer education and making the whole process too complicated. First, the lack of education. We can’t even agree on what to call this new market. MORE >>
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