| | | WebMarketCentral | |  Generation | 154 articles |
| Page 1 of 2 | Previous | Next | WEBMARKETCENTRAL AUGUST 21, 2007 The ROI of Website Redesigns per Forrester How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). | WEBMARKETCENTRAL JULY 30, 2007  Viral Marketing for B2B Lead Generation, Part 1: Viral Media Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. Themed variations of common game types (e.g., | | | | | |
| WEBMARKETCENTRAL DECEMBER 8, 2008  Getting More Out of Each Click with "Post-Click Marketing" They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. lead automation management vendors. | WEBMARKETCENTRAL JANUARY 18, 2008  Best of 2007: Blog Posts on Social Media Marketing Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. | WEBMARKETCENTRAL JUNE 18, 2008  What Works Now in B2B Lead Generation, Part 1 MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). About 5% of online marketing spending is dedicated to SEO. | WEBMARKETCENTRAL JULY 20, 2009  Best of 2008: Strategy and Branding, Part 2 Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru? | | | | | | | |
| -
WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 16, 2008  Average CTR for Banner Ads - New Data
That means, on average, you'd need 17,000 impressions to generate one lead—at an average cost of $1,258! So again: banner ads are branding, not revenue or lead generation. They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us 2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. MORE >> -
WEBMARKETCENTRAL | MONDAY, APRIL 20, 2009  Best of 2008: SEM Landing Pages
Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. MORE >> -
WEBMARKETCENTRAL | FRIDAY, JANUARY 30, 2009  Best of 2008: Search Engine Marketing
Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively. For example, " generates a cost per acquisition (CPA).competitive Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? and MSN. All of which explains the interest in Darrell's post above. MORE >> -
WEBMARKETCENTRAL | MONDAY, AUGUST 17, 2009  Best of 2008: SEO Guidance, Part 5
How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. 27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files. Social traffic (e.g. MORE >> -
WEBMARKETCENTRAL | THURSDAY, DECEMBER 18, 2008  Getting More Out of Each Click, Part 2: Docmetrics
It's a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response : on the one hand, if you place a contact form in front of your content, you'll get a very low conversion rate (on average, 95% of visitors will simply leave the site, and one-third of those who remain will enter bogus information). On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content? Printing it? MORE >>
- Google AdWords Average CTR and Best Practices WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 20, 2007
- The 7 Deadly Sins of Blogging WEBMARKETCENTRAL | TUESDAY, APRIL 29, 2008
- PR and Blogging Outreach: Macro Issues WEBMARKETCENTRAL | FRIDAY, AUGUST 10, 2007
- SEO - Why a Small Business Needs a Blog WEBMARKETCENTRAL | MONDAY, MAY 12, 2008
- BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena WEBMARKETCENTRAL | FRIDAY, FEBRUARY 27, 2009
- Best of 2008 (So Far) - SEO Guidance, Part 3 WEBMARKETCENTRAL | MONDAY, NOVEMBER 3, 2008
- 7 Reasons Every Business Needs to Twitter WEBMARKETCENTRAL | MONDAY, JANUARY 11, 2010
- Best of 2009 (So Far): Twitter Tips and Tactics, Part 2 WEBMARKETCENTRAL | MONDAY, DECEMBER 28, 2009
- Best of 2009 (So Far): Social Media Marketing, Part 3 WEBMARKETCENTRAL | WEDNESDAY, DECEMBER 9, 2009
- Best of 2009 (So Far): Search Engine Marketing WEBMARKETCENTRAL | THURSDAY, DECEMBER 3, 2009
- Best of 2009 (So Far): Cool Web Tools, Part 2 WEBMARKETCENTRAL | MONDAY, NOVEMBER 23, 2009
- Marketing Automation Update: Manticore VII Released WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
- Best of 2009 (So Far): SEO Guidance, Part 2 WEBMARKETCENTRAL | MONDAY, NOVEMBER 16, 2009
- Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn? WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 11, 2009
- Best of 2009 (So Far): Social Media Marketing, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 5, 2009
- Top Marketing Budget Priorities for 2010 WEBMARKETCENTRAL | MONDAY, NOVEMBER 2, 2009
- Best of 2009 (So Far): Twitter Tips and Tactics, Part 1 WEBMARKETCENTRAL | MONDAY, OCTOBER 26, 2009
- 3 Reasons it's Tough to Measure the ROI of Social Media WEBMARKETCENTRAL | THURSDAY, OCTOBER 22, 2009
- Best of 2009 (So Far): Blogging for Business, Part 1 WEBMARKETCENTRAL | TUESDAY, OCTOBER 13, 2009
- Marketing Automation: Bringing a Gun to a Knife Fight WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 29, 2009
- Best of 2008: Social Media Optimization, Part 6 WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 22, 2009
- Genoo Aims to Shake Up Marketing Automation Space WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009
- Best of 2008: Cool Web Tools, Part 3 WEBMARKETCENTRAL | MONDAY, SEPTEMBER 14, 2009
- Best of 2008: Blogging for Business, Part 3 WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 10, 2009
- Top 40 B2B Marketing Blogs - B2B Marketing Zone WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 9, 2009
- Best of 2008: Social Media Optimization, Part 5 WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 3, 2009
- Social Media, Email and Search: The "Elite Trio" of Online Marketing? WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 2, 2009
- SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 1, 2009
- Book Review: Blogger -- Beyond the Basics WEBMARKETCENTRAL | WEDNESDAY, AUGUST 5, 2009
- How (and Why) to Do Lead Nurturing Right WEBMARKETCENTRAL | TUESDAY, AUGUST 4, 2009
- Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa WEBMARKETCENTRAL | THURSDAY, JULY 23, 2009
- Does More Twitter Followers Equal More Traffic? WEBMARKETCENTRAL | TUESDAY, JULY 14, 2009
- Gord Hotchkiss, Neuroplasticity and Kids These Days WEBMARKETCENTRAL | MONDAY, JUNE 29, 2009
- Best of 2008: Cool Web Tools, Part 1 WEBMARKETCENTRAL | WEDNESDAY, JUNE 17, 2009
- Best of 2008: Strategy and Branding, Part 1 WEBMARKETCENTRAL | WEDNESDAY, JUNE 3, 2009
- 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
- Make Sure Your Logo Can Handle the Job at Any Size WEBMARKETCENTRAL | WEDNESDAY, MAY 20, 2009
- Best of 2008: Social Media Optimization, Part 2 WEBMARKETCENTRAL | MONDAY, MAY 18, 2009
- How to Use Twitter for Business WEBMARKETCENTRAL | WEDNESDAY, MAY 6, 2009
- Best of 2008: Interactive PR, Part 2 WEBMARKETCENTRAL | MONDAY, MAY 4, 2009
- Best of 2008: SEO Tools, Part 2 WEBMARKETCENTRAL | TUESDAY, APRIL 14, 2009
- How to Create a Social Media Marketing Strategy WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
- The 4 C's of Social Media WEBMARKETCENTRAL | WEDNESDAY, MARCH 4, 2009
- Marketo Releases Marketo Lead Management 3.0 WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
- Best of 2008: SEO Keyword Tips & Tools WEBMARKETCENTRAL | FRIDAY, FEBRUARY 20, 2009
- Best of 2008: Email Marketing Tips WEBMARKETCENTRAL | FRIDAY, FEBRUARY 13, 2009
- What's Next for B2B Social Media? FYIndOut Now WEBMARKETCENTRAL | WEDNESDAY, JANUARY 28, 2009
- Book Review: Website Optimization WEBMARKETCENTRAL | FRIDAY, JANUARY 23, 2009
- Best of 2008: Interactive PR, Part 1 WEBMARKETCENTRAL | TUESDAY, JANUARY 20, 2009
- How to Avoid Bad SEO: My SEOmoz 15 Minutes of Fame WEBMARKETCENTRAL | MONDAY, JANUARY 12, 2009
- 7 More Things Few People Know Anout Me (and even fewer care) WEBMARKETCENTRAL | FRIDAY, DECEMBER 19, 2008
- Best of 2008 (So Far) - Website Design, Part 2 WEBMARKETCENTRAL | WEDNESDAY, DECEMBER 17, 2008
- Why Marketers Should Act Like 3-Year Olds WEBMARKETCENTRAL | THURSDAY, DECEMBER 11, 2008
- Best of 2008 (So Far) - Web Marketing Research, Part 2 WEBMARKETCENTRAL | THURSDAY, DECEMBER 4, 2008
- SEO Is Not Dead, Just Changing: What This Means WEBMARKETCENTRAL | MONDAY, DECEMBER 1, 2008
- Best of 2008 (So Far) - Blogging for Business, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 20, 2008
- Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 12, 2008
- Backflip: A Dot-Com Survivor Story WEBMARKETCENTRAL | WEDNESDAY, JUNE 29, 2005
- WMC Interviews: Albert Maruggi WEBMARKETCENTRAL | SUNDAY, SEPTEMBER 11, 2005
- WMC Interviews: Farrakh Azhar WEBMARKETCENTRAL | SATURDAY, SEPTEMBER 24, 2005
- The Age of the Micromarket? WEBMARKETCENTRAL | SATURDAY, JANUARY 21, 2006
- Want to generate business? Write a book. WEBMARKETCENTRAL | MONDAY, FEBRUARY 20, 2006
- WMC Interviews: Mike Schultz WEBMARKETCENTRAL | SATURDAY, APRIL 1, 2006
- Further Expansion at the Web Marketing Portal WEBMARKETCENTRAL | MONDAY, APRIL 17, 2006
- WMC Interviews: Kirsten Chapman WEBMARKETCENTRAL | SUNDAY, JUNE 11, 2006
- Generating Relevant Links WEBMARKETCENTRAL | SATURDAY, JUNE 17, 2006
- Want to generate business? Write a book. (Part 2) WEBMARKETCENTRAL | SATURDAY, JUNE 24, 2006
- Blog Tools and Stuff WEBMARKETCENTRAL | WEDNESDAY, JULY 5, 2006
- Best of the New Marketing Books WEBMARKETCENTRAL | TUESDAY, JULY 11, 2006
- How to Sell, Where to Buy WEBMARKETCENTRAL | MONDAY, SEPTEMBER 18, 2006
- Survey: Lead Generation for Professional Services WEBMARKETCENTRAL | SUNDAY, NOVEMBER 5, 2006
- How to Increase Traffic to Your Website -- Really WEBMARKETCENTRAL | THURSDAY, NOVEMBER 16, 2006
- Business Blogs: PR Tool or Marketing Tool? WEBMARKETCENTRAL | THURSDAY, NOVEMBER 30, 2006
- Toward a Code of Ethics for Marketing Consultants WEBMARKETCENTRAL | THURSDAY, DECEMBER 28, 2006
- Top Internet Advertising Networks WEBMARKETCENTRAL | MONDAY, JANUARY 29, 2007
- Marketing Sherpa Moment of Fame WEBMARKETCENTRAL | MONDAY, FEBRUARY 5, 2007
- New Report on Webcasting Trends WEBMARKETCENTRAL | MONDAY, FEBRUARY 12, 2007
- Web Conferencing Services Reviewed, Part 2 WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 14, 2007
- Executive-Level Web Analytics WEBMARKETCENTRAL | TUESDAY, FEBRUARY 20, 2007
- Book Review: Made to Stick WEBMARKETCENTRAL | THURSDAY, MARCH 1, 2007
- New Blog, Old Tool WEBMARKETCENTRAL | THURSDAY, MARCH 8, 2007
- Insight24 - YouTube for B2B Podcasts and Video? WEBMARKETCENTRAL | WEDNESDAY, MARCH 21, 2007
- Three Excellent Web 2.0 Resources WEBMARKETCENTRAL | WEDNESDAY, MARCH 28, 2007
- 4 Ways to Improve Email Deliverability WEBMARKETCENTRAL | TUESDAY, APRIL 3, 2007
- Looking Back at 100: Top 10 Posts WEBMARKETCENTRAL | TUESDAY, APRIL 10, 2007
- WMC Interviews: Lee Smith WEBMARKETCENTRAL | TUESDAY, APRIL 17, 2007
- Web 2.0 and the Evolution of Marketing WEBMARKETCENTRAL | THURSDAY, MAY 3, 2007
- Web 2.0 Social Tagging Sites, Part 2: The Worst WEBMARKETCENTRAL | MONDAY, MAY 7, 2007
- Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building WEBMARKETCENTRAL | TUESDAY, MAY 15, 2007
| |
Crimson Marketing