WebMarketCentral

Trending Sources

The ROI of Website Redesigns per Forrester

WebMarketCentral

How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should consider hiring an integrated marketing-PR-online agency to help with these programs.

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). About 5% of online marketing spending is dedicated to SEO.

SEO 1

New B2B Lead Generation Report from RainToday

WebMarketCentral

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?' To answer this question, we asked 10 experts in B2B lead generation."

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. Themed variations of common game types (e.g.,

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation. Click here to participate in the study. The current report addresses services selling challenges in a variety of vertical segments (e.g. How influential are those websites in the purchasing process?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers?

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. Tweeting content of your own that will interest them (i.e. Social Tagging

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book Aaron Wall talks to Dr. Karl Blanks and Ben Jesson of Conversion Rate Experts about improving conversion rates, the most common mistakes search marketers make, messaging, audience targeting, testing, the role of public relations in the conversion process, generating referrals and more.

Top Marketing Budget Priorities for 2010

WebMarketCentral

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the best ROI of any marketing tactic.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

But measuring the return from social media investments is problematic for several reasons, and the notion of being able to do so with any accuracy remains controversial, as indicated in the large number of comments generated by Axel's post. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Social Tagging

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

B2B 1

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Generate word-of-word referrals? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

The incredible number of comments this post generated is a testament to the tag's importance in the SEO toolbag. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. The "science" of marketing automation / demand generation is well-established and readily available. How do you separate hot leads from long-term leads from tire-kickers?

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web Gyutae Park details a real-world case of how to use Twitter to drive traffic to worthwhile content, using a hot topic, your network of followers, social bookmarking sites, the Tweet This Wordpress plugin, a helpful follow-up article—and a bit of luck. Twitter FAIL! Social Tagging

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Generate more comments? 10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs. How can you attract more traffic to your blog? Crank out posts more quickly? The most promising?

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Search is for lead generation, or more accurately, name generation. The confusion stems from where social media fits in the marketing mix. The three tools have much different purposes. Social Tagging Web Marketing

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them. What techniques will help you write more compelling posts?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant." ( Scott Albro ). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales. Use Facebook fan pages to help with SEO? Social Tagging

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Such ads can generate thousands of impressions in a short period of time, but rarely a click and never a conversion worth squat. Google's content network can be a valuable addition to any AdWords search marketing program. These ads have both branding and direct response value. Case in point: among my SEM clients are two b2b software companies. Click Export Report.csv for Excel. If not: 9.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Social traffic (e.g.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3). Warren Buffett, Search Marketing Guru?

Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

This becomes particularly significant when the rate of adoption is very rapid, making a technology ubiquitous in a generation or less." To put this in historical context, had you been born as recently as the late 1700s, your brain development likely would have differed little from that of your parents, or grandparents , because your lifestyle likely would have been very similar.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade). This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog. There's very little to not like about this book.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work. True, but this is being driven by the consumer side. content network. Maybe."

PPC 1

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

In short, either a "QualTweeps" or "QuanTweeps" strategy can generate reasonable amounts of Twitter traffic. Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). thought it would be rude not to do so.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.