Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
But not every activity leads directly to revenue or lead generation. What’s the ROI of a thought leadership or “how to” blog post that generates a lot of views but doesn’t tie directly to promoting a product? How about a Facebook post that attracts “Likes” and comments but again, doesn’t directly generate leads or sales?
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.
The 23 Best Content Ideation Tools
MAY 31, 2016
Using this tool, you can…generate new ideas, search keywords to see the trendiest content. 16) Content Idea Generator. simple tool to generate headline ideas. 17) Blog Topic Generator. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. 19) Tweak Your Biz Title Generator. Dig again.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
of marketing-generated content sits. lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. on content development initiatives.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Passive advocacy can be generated by printing the company logo on tangible items such as t-shirts, water bottles, backpacks, etc. Engaged and motivated employees who understand your brand generate happy clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Willingness to help.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference?
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. billion last year to 2.5 billion by 2018. 70% of the U.S. Of the 7.2
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. As noted below, Instagram is taking off (nearly a third of U.S. Statistica ).
How to Create the Perfect Lead Generation Form [Infographic]
SEPTEMBER 1, 2015
While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Website Design b2b lead generation landing page design lead generationWhere should you start?
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
The purpose of case studies is to generate qualified leads. It found that case studies did not really generate targeted leads as such, but still grew revenue of the business by 185%. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.
Staffing and Launching Your Content Marketing Program
all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Choose a template and visualize your data with charts, maps, videos, images, and/or icons, then generate an embed code to post on your blog or website. Venngage also offers a free infographic idea generator tool and a free chart maker. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. ” — RazorSocial.
Looking for Surprises in the 2015 B2B Lead Generation Trend Report
SEPTEMBER 29, 2015
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Want to know more?
Content Methodology: A Best Practices Report
generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
Merely posting any video onto YouTube though will not generate desired results. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Moreover, the video has generated an influx of clients for the tennis club. Specifically, the Watch video }.This
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. 34% of marketers use Twitter to successfully generate leads. Forbes ).
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Now—how you attract and retain a large audience? Simple—but not easy. Image credit: GreenPal. Email?
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.
Content Strategy for Marketing
develop strategy with an eye toward how it will generate more work for. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
Post user-generated content. You can grab user-generated content from your social media sites (i.e. Utilizing user-generated content is also a time saver, and takes some of the work out of coming up with an original post. Guest post by Kylie Ora Lobel. However, simply creating content and posting it is not enough to get seen. Repost where your audience lives.
5 Ways Your Website Could Be Hurting Sales
JULY 28, 2016
Thanks to today’s lightning-fast technology, we’ve become a rather impatient generation of consumers. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. AdWeek ). 3.
Content Marketing Playbook: Strategy and Roadmap
Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
After events, company websites are viewed as the second-most effective lead generation tool by B2B marketers, followed by SEO at #3—which is a bit confused, as organic search is the top source of traffic for most B2B websites. Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes. Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Is it optimized for lead generation and conversions? Except that he really didn’t; he only said that spammy guest-blogging purely for the purpose of generating backlinks is dead. Note this post generated nearly 700 comments. It automatically generates a source code for me to use, so I don’t need to know much about coding.” But change is.” by Forbes.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.
20 Expert LinkedIn Guides
JULY 7, 2014
Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” Want a Job? links.”