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The 15 Best Special-Purpose SEO Tools

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Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. list of link-building opportunities based on what you’re looking for is generated for you.” Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free.

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The 26 Best All-in-One SEO Tool Suites

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Generate a detailed backlink profile for any website, analyze rankings for your own site and competitors, identify your most popular content, track keyword rankings over time, find and fix crawl errors, and more. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. Robbie Richards.

SEO 101

Five Strategies for Improving Customer Experience

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For example, popular customer relationship management (CRM) tools can streamline and centralize your sales and marketing efforts to generate impressive ROI. 2. cluttered website can confuse a visitor and act as an obstacle to generating sales. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. Price and Value.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Content Marketing Marketing Automation and Demand Generation Marketing Infographics blogging content creation inbound marketing infographic landing page design lead generation Mark Adams PPC SEO social media what is inbound marketingGuest post by Andy Beohar. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Talk about fish in a barrel!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How Does Content Marketing Help with SEO?

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well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference?

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The 24 Best Visual Content Creation Tools

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You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” Google Review Count:  366. Pricing:  free. Siasat.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Workshop them to generate a title that fits for your industry. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. You provide background information to give the reader context. Title.

The B2B Lead Generation Ecosystem and WPO [Infographic]

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The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Three Influencer Marketing Secrets to Drive Traffic

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For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Blog comments. Tweets very regularly.

22 Tantalizing Content Marketing Stats and Facts

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Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Global content marketing revenues (money generated by operators who provide content marketing services) rose 14.4%

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The 23 Best Content Ideation Tools

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Using this tool, you can…generate new ideas, search keywords to see the trendiest content. 16) Content Idea Generator. simple tool to generate headline ideas. 17) Blog Topic Generator. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. 19) Tweak Your Biz Title Generator. Dig again.

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Five Content Marketing Tips for B2B Success

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This encourages user-generated content and third party endorsement, while avoiding any forced and over-manufactured brand input. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. It’s about quality, not frequency.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Your Employees May Be Your Best Untapped Brand Advocates

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Passive advocacy can be generated by printing the company logo on tangible items such as t-shirts, water bottles, backpacks, etc. Engaged and motivated employees who understand your brand generate happy clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Willingness to help.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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The majority of sites generate between 40% and two-thirds of their total traffic from search. restaurants, bars, specialty retailers, consumer services) that rely on foot traffic or customers within a limited geographic area versus consumer ecommerce SEO (high competition, duplicate content, need to drive purchases) versus B2B SEO (content-driven, generate leads moreso than sales).

SEO 101

The 17 Best Keyword Research Tools for SEO and SEM

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Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Comms Axis.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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The purpose of case studies is to generate qualified leads. It found that case studies did not really generate targeted leads as such, but still grew revenue of the business by 185%. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging.

47 Superb Social Media Marketing Stats and Facts

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46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. billion last year to 2.5 billion by 2018. 70% of the U.S. Of the 7.2

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs. Image credit: The Blue Diamond Gallery. Compared to the typical B2B purchase—there is no comparison.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How to Create the Perfect Lead Generation Form [Infographic]

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While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Website Design b2b lead generation landing page design lead generationWhere should you start?

The 32 Best Twitter Marketing Tools

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The tool generates detailed reports not just about individual tweets, but also search terms, keywords, and hashtags.” —  Latest.is is an automatically generated list of interesting links on Twitter, surfaced through an algorithm.” — ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. like it.” — 

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How to Calculate the ROI of Social Media Marketing [Infographic]

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For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. 34% of marketers use Twitter to successfully generate leads. Forbes ).

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

49 Noteworthy Social Networking Stats and Facts

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Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. As noted below, Instagram is taking off (nearly a third of U.S. Statistica ).

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How To Turn Video Marketing Into a Successful SEO Strategy

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Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Moreover, the video has generated an influx of clients for the tennis club. Specifically, the Watch video }.This

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.

The 29 Best Web Analytics Tools

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Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated. The setup is simple, the interface is simple, and report generating is simple. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Google Review Count:  600. 11) Mint.

34 Compelling Content Marketing Stats and Facts

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Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more?

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16 Enigmatic Business Blogging and Other Marketing Stats

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B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.

13 Great Guides to Growing Your Blog Audience

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How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Now—how you attract and retain a large audience? Simple—but not easy. Image credit: GreenPal. Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?

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20 Expert LinkedIn Guides

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Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” Want a Job? links.”