Webbiquity

Trending Sources

The 24 Best Visual Content Creation Tools

Webbiquity

You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” Google Review Count:  366. Pricing:  free. Siasat.

Tools 96

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

But not every activity leads directly to revenue or lead generation. What’s the ROI of a thought leadership or “how to” blog post that generates a lot of views but doesn’t tie directly to promoting a product? How about a Facebook post that attracts “Likes” and comments but again, doesn’t directly generate leads or sales?

B2B 166

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity

For example, their tweets often generate 10 or more and retweets. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Blog comments. Tweets very regularly.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.

The 23 Best Content Ideation Tools

Webbiquity

Using this tool, you can…generate new ideas, search keywords to see the trendiest content. 16) Content Idea Generator. simple tool to generate headline ideas. 17) Blog Topic Generator. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. 19) Tweak Your Biz Title Generator. Dig again.

Tools 105

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Global content marketing revenues (money generated by operators who provide content marketing services) rose 14.4%

Stats 128

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This seemingly-trivial change generated big results among cost-conscious consumers. In a CRO campaign for another company, slight variations in translation word choice generated a surge in conversion rates. Guest post by Charles Whiteman. They also need cultural fluency.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs. Image credit: The Blue Diamond Gallery. Compared to the typical B2B purchase—there is no comparison.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Passive advocacy can be generated by printing the company logo on tangible items such as t-shirts, water bottles, backpacks, etc. Engaged and motivated employees who understand your brand generate happy clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Willingness to help.

Best 116

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

The majority of sites generate between 40% and two-thirds of their total traffic from search. restaurants, bars, specialty retailers, consumer services) that rely on foot traffic or customers within a limited geographic area versus consumer ecommerce SEO (high competition, duplicate content, need to drive purchases) versus B2B SEO (content-driven, generate leads moreso than sales).

SEO 93

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

The purpose of case studies is to generate qualified leads. It found that case studies did not really generate targeted leads as such, but still grew revenue of the business by 185%. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Generate keyword ideas along with search volume, organic rank difficulty, current ranking sites, and paid competition. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Comms Axis.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

ROI 90

Five Content Marketing Tips for B2B Success

Webbiquity

This encourages user-generated content and third party endorsement, while avoiding any forced and over-manufactured brand input. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. It’s about quality, not frequency.

Tips 85

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation. So, were there any surprises in the findings?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. billion last year to 2.5 billion by 2018. 70% of the U.S. Of the 7.2

Stats 123

How to Create the Perfect Lead Generation Form [Infographic]

Webbiquity

While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Website Design b2b lead generation landing page design lead generationWhere should you start?

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. As noted below, Instagram is taking off (nearly a third of U.S. Statistica ).

Stats 114

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Moreover, the video has generated an influx of clients for the tennis club. Specifically, the Watch video }.This

Video 139

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. 34% of marketers use Twitter to successfully generate leads. Forbes ).

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

B2B businesses that blog generate 67% more monthly leads than those that do not. Blog posts continue to drive traffic and generate impressions up to 700 days after they go live. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Image credit: Association of National Advertisers. Meghan M.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more?

Stats 134

13 Great Guides to Growing Your Blog Audience

Webbiquity

How can you generate more organic search traffic? Guest author Jason Chesters details four key strategies for generating more search traffic to your blog, such as starting with keyword research after you write (“remember this rule: Great content first, keyword research second! Now—how you attract and retain a large audience? Simple—but not easy. Image credit: GreenPal. Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. Death of the salesman?

Stats 122

The Five Best Infographic Creation Tools and Services

Webbiquity

Choose a template and visualize your data with charts, maps, videos, images, and/or icons, then generate an embed code to post on your blog or website. Venngage also offers a free infographic idea generator tool and a free chart maker. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. ” — RazorSocial.

Tools 83

20 Expert LinkedIn Guides

Webbiquity

Berrie Pelser shares an infographic he calls “a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team (designed to help marketers) embrace the vast opportunities that await—increase awareness, influence perception, generate leads, and ultimately drive revenue.” Want a Job? links.”

14 Dazzling Digital Marketing Stats and Facts

Webbiquity

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1.

Stats 118

The 28 Best Influencer Marketing Tools

Webbiquity

Create a multimedia press release in your own custom-branded newsroom, and Prezly automatically generates an email version that you can pitch to journalists. Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. ” —  ViralBlog.

Tools 77

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

After events, company websites are viewed as the second-most effective lead generation tool by B2B marketers, followed by SEO at #3—which is a bit confused, as organic search is the top source of traffic for most B2B websites. Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs. Blogging has gone from eccentric to essential.

SEM 96

Five Ways to Draw Traffic to a Blog Post

Webbiquity

Post user-generated content. You can grab user-generated content from your social media sites (i.e. Utilizing user-generated content is also a time saver, and takes some of the work out of coming up with an original post. Guest post by Kylie Ora Lobel. However, simply creating content and posting it is not enough to get seen. Repost where your audience lives.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

However, just over a third of marketers view each channel as valuable for lead generation. Among different display ad formats, large rectangle ads (336 x 280 pixels) generate the highest CTRs on average at 0.21-0.33%, while full banners (468 x 6) generate the lowest at 0.04%. ( B2B companies that blog generate 67% more leads than those that don’t. SocialTimes ).

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

In less than a generation, information has gone from being scarce to overabundant. How To Do It Right: Demand Generation by Forbes. Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.