[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes. Here are 10 tips for generating more leads from your blog, drawn from this earlier post.
Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
SEPTEMBER 15, 2015
More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? appeared first on The Point.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.
Is B2B Lead Generation Really This Difficult?
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
Origami Logic Scores Gold with “Brand Olympics” Campaign
AUGUST 16, 2016
In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Looking to include social media advertising as part of your demand generation mix in the new year? B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising
ABM & the Marketing Hype Cycle
MARCH 15, 2016
Account-Based Marketing B2B Marketing Campaign Strategy Demand Generation lead generation Marketing Automation Marketing Technology ABM Account Based Marketing Content marketing engagio inbound marketing marketing hype marketing technology martech predictive analytics programmatic advertisingTarget Account Campaigns). Which is true, sort of. And that disturbs me, to tell the truth.
Staffing and Launching Your Content Marketing Program
all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
NOVEMBER 20, 2015
But as part of an integrated, cohesive demand generation mix, one that blends both inbound and outbound tactics, ABM can play a key role in driving opportunities at high-value accounts. In our experience, the most effective ABM campaigns share 4 common traits. integrated – so that targeted contacts see a consistent, cohesive message via multiple channels. – Economic Buyer.
Infographic: 8 Ways to Get B2B Demand Gen Back on Track
OCTOBER 20, 2015
Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources. Nonetheless, there are some interesting lessons to be drawn from the survey, which generated response from more than 200 marketing VPs, directors and managers. Can technology solve every problem of the modern B2B marketer?
Why Are People Not Engaging With Our Content?
FEBRUARY 18, 2016
B2B Marketing Content marketing Copywriting Creative E-mail email design email marketing lead generation b2b email best practices B2B email marketing b2b email marketing agency contently email best practices email copywriting best practices email copywriting tips email marketing agency promote marketing contentThey may be correct. What lessons can we learn from Contently’s misfire? 1.
Infographic: 29 Tips to Improve B2B Email Campaign Performance
SEPTEMBER 3, 2014
B2B Marketing Demand Generation E-mail email design email marketing Graphic Design B2B email marketing email copywriting tips email deliverability email design tips email marketing best practices email marketing tips An email campaign that fails to perform up to expectations could be failing on any number of fronts. The offer could be uninspiring, or buried deep in the email, or both.
Content Methodology: A Best Practices Report
generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.
Report: Targeting & Predictive Analytics Driving Changes in B2B Email
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. Why? (HS) It has to be segmentation. Put another way, those same marketers are realizing that a “one size fits all” approach simply isn’t good enough anymore. The main barrier to greater segmentation, however, is content.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1.
Quit Obsessing About the Customer Journey
AUGUST 11, 2015
write all this because in talking to demand generation marketers most days, it’s clear that the marketing powers-that-be have collectively drunk the customer journey Kool-Aid. B2B Marketing Campaign Planning Campaign Strategy Demand Generation lead generation Lead Nurturing b2b buyers cycle b2b buying cycle b2b demand generation buyers cycle customer journey SiriusDecisions
4 Key Takeaways from the 2015 SiriusDecisions Summit
MAY 16, 2015
Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.
Content Marketing Playbook: Strategy and Roadmap
Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.
Does Creative Still Matter in B2B Marketing?
MAY 11, 2015
However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. You see similar sentiments echoed throughout the marketing press. Sure, data rules the roost. List. 2. Offer. 3. Creative.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. B2B Marketing Content marketing Demand Generation Advertising Age b2b demand generation content marketing strategy content marketing tips Forrester Research Laura Ramos In her interview, Ms.
A Simple 2-Step Technique for Improving Lead Follow Up
JULY 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).
Measure Your Way to Lead Nurturing Success
JANUARY 27, 2016
According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. the company is generating the wrong type of leads. 2. You can download a free copy of the report here. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.
Bad Copy is Your Campaign’s Weakest Link
JUNE 17, 2016
Ad Agencies B2B Marketing Copywriting Creative Marketing Technology B2B agency b2b copywriter b2b copywriting b2b copywriting best practices B2B demand generation agency copywriting best practices marketing agency marketing copy marketing copywritingIn the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. In the digital age, all that has changed. Sure you do.
Top 10 Marketing Automation Mistakes
JULY 21, 2016
However, you can choose your own email branding/tracking domain (referred to as CNAME) and map that domain to the auto-generated domain created by the platform. But few marketing automation users generate the reports that would provide this visibility, in part because they don’t set up the platform’s data management features in a way that would empower effective reporting. irrelevant.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Far from it.
Infographic: 10 Commandments of Email Copywriting
NOVEMBER 12, 2013
B2B Marketing Creative E-mail email marketing Infographics Interactive Design b2b demand generation B2B email creative B2B email marketing Demand Generation email copywriting Email copywriting is more than simply an exercise in brevity. successful email grabs the reader, sells the offer, and closes the deal. Here are 10 of the most important, drawn from this earlier post.
What is Predictive Marketing?
Predictive marketing = predictive demand generation + predictive scoring
B2B Copywriting: 5 Common Terms & Phrases to Avoid
DECEMBER 15, 2015
Submit” is a marketing term best resigned to campaign plans and performance reports (as in: “the campaign generated 53 form submits”.) It should never make it into a copy deck. Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Why should I click on your ad?
10 Tips for a Successful Trade Show Follow-up Campaign
AUGUST 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Any response (e.g.
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
B2B Marketing Campaign Strategy Content marketing Content Syndication Copywriting Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Sales Enablement White Paper Syndication White Papers content syndication leads content syndication program content syndication tips white paper leadsreferences the specific content asset. 2.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Use SEM to generate incremental leads outside of your target list. B2B Marketing Campaign Strategy Demand Generation Event Marketing Event Promotion Integrated Marketing Webinar Invitations Webinars event marketing increasing webinar response marketo Webinar attendance Webinar best practices webinar promotion webinar registration webinar response Webinar success Webinar tips
B2B Marketing Trends for 2016
The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
SEPTEMBER 9, 2014
Successful demand generation is no longer about beating buyers into submission, whether it takes 7 touches or 70. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0 b2b demand generation b2b marketing agency B2B Marketing Strategy idc rule of seven sirius decisions Today’s reality is a different world entirely. Or it could take months.