B2B Marketing Creative Demand Generation E-mail email design email marketing Graphic Design Marketo Uncategorized email best practices email templates marketo Marketo email templates marketo landing pages Marketo partner Marketo templatesThe success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template. Here then are some tips to keep in mind when designing templates for your email campaigns: 1. Use sidebars. MORE >>

” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. MORE >>

This cold, hard reality: that hot leads will only ever be a subset of the total universe of potential prospects – means that feeding sales a constant stream of qualified leads requires a demand generation strategy that focuses on 1) reaching potential customers at every stage of the selling cycle, and then 2) employing systematic lead nurturing to move those prospects towards sales-readiness. In addition, response rates from tactical campaigns are likely to be much lower — for the reasons outlined above — so companies need to spend more money to generate relatively few opportunities. MORE >>

Marketing automation systems can even generate sales alerts so hot leads get moved immediately to the front of the queue. It’s enough to make a demand generation marketer weep. I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. Big mistake. Multiple dials or emails isn’t enough. MORE >>

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. These days, it’s not enough to generate leads and then just throw them into some generic, one-size-fits all, lead follow-up process. B2B Marketing Content marketing email design email marketing Graphic Design Interactive Design Landing Pages Lead Nurturing Marketing Automation b2b demand generation InfusionsoftMake the offer look like an offer. MORE >>