The Forward Observer

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Listen to the Interview… Links… The Sale Is In The Tale by John Livesay (Amazon) John Livesay (website) John Livesay (LinkedIn) Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders (Marketing Book Podcast interview) How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into (..)

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

Planning 130
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. About the Author Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel , a consultancy that helps SaaS teams reach and retain high lifetime value customers.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Listen to the Interview… Links… The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino The Negativity Fast (book website w/free resources) The Sales Blog Anthony Iannarino (LinkedIn) Thinking, Fast and Slow by Daniel Kahneman Never Lose a Customer Again: Turn Any Sale into Lifelong (..)

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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

No Cold Calls.:

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