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| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JUNE 19, 2012 How to Maintain Great Content Curation On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Here are a few tips to help you get started. Be Careful How You Aggregate. | THE EFFECTIVE MARKETER DECEMBER 14, 2011 Inbound Marketing Analytics 101 Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Email Marketing. Your Website & Landing Pages. | | | | | | | THE EFFECTIVE MARKETER JANUARY 24, 2012 Your Content Marketing Mandate: Just Do It! There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. We don’t know where to start. | THE EFFECTIVE MARKETER FEBRUARY 7, 2011 Making the Most of Your Webinars The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. | THE EFFECTIVE MARKETER MARCH 22, 2012 The State of Demand Generation There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Here are some of my notes. MQL to SAL: 66%. SAL to SQL: 49%. | THE EFFECTIVE MARKETER JUNE 13, 2009 free stuff that sells. maybe. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. Especially anything to do with the actual lead generation or companies making them. Maybe. And how do you reach even greater number of prospects? Maybe. | | | | | | | | | -
THE EFFECTIVE MARKETER | TUESDAY, JANUARY 17, 2012 The Blogger’s Guide to Online Marketing Advertising revenue has always been a money-making vehicle, but all too often, only pennies are generated even when a blog has thousands and thousands of visitors per month.Along came the idea of products – and selling them via blogs. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. For Those Who Want the Next Level. MORE >> -
THE EFFECTIVE MARKETER | FRIDAY, MAY 29, 2009 Kindle Marketing Lessons « The Effective Marketer The one I have is the first generation and I have been using it for almost one year now. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. An avid reader, I’m always reading two or three books at the same time and the Kindle’s simplicity and storage capacity (hundreds of books!) appealed to me. What I hate about the Kindle has more to do with Amazon.com’s practices than the device itself. What?! FIFTY percent! MORE >> -
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009 because you can't beat free marketing training The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. It doesn’t matter if you have great keywords if you lack the other elements. Veredict : This is a must watch class for those interested in SEO even if you’ve been doing it for a while. MORE >> -
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012 Getting Started Guide for Marketing Automation So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Demand Generation: Marketo’s Secret Sauce , by Marketo. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what? MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, JUNE 9, 2011 When Leads Go Cold It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. Lead generation Marketing Automation harvard business review linkedin salesThe amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all. MORE >>
- Marketing Automation Catching On Fire THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
- Reinventing Marketing at GE THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011
- are you paid enough? new salary survey released THE EFFECTIVE MARKETER | FRIDAY, AUGUST 14, 2009
- When Inbound Marketing Goes Wrong THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
- The New Rules of Lead Generation: Book Review THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
- 12+ Tips for Trade Show Success THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
- Demand Generation and Lead Management Explained THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 20, 2011
- B2B Marketing Summit Shows Old Problems Persist THE EFFECTIVE MARKETER | THURSDAY, OCTOBER 14, 2010
- 6 Ways to Spice Up Boring Email Marketing Campaigns THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 7, 2012
- Content Marketing is the New PR THE EFFECTIVE MARKETER | THURSDAY, APRIL 4, 2013
- Mapping the Social Media Landscape THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
- Aberdeen Shows How to Do Email Marketing Right THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
- Upcoming Marketing Conferences « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
- The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- What Do Buyers Want? THE EFFECTIVE MARKETER | TUESDAY, NOVEMBER 6, 2012
- How to Include Webinars in Your Content Plan THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
- Marketing By Objectives « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
- B2B Email Design – Gallery 2 « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, MARCH 17, 2010
- Email Design Review Gallery « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
- How to Build a Content Development Plan for Your Site THE EFFECTIVE MARKETER | TUESDAY, MARCH 13, 2012
- Your Content Focus: Narrow vs Wide THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 19, 2013
- WordPress Plugins for Marketers THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
- Why Sales and Marketing Don't Get Along « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
- What Makes a Great Creative Brief? « The Effective Marketer THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
- The Fun Theory: How to Change Behavior THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
- The Danger of Email Marketing Benchmarks « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010
- What Trigonometry Has to Do With Marketing? THE EFFECTIVE MARKETER | FRIDAY, JULY 23, 2010
- Flip the Funnel Book Review « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 13, 2010
- Getting the most out of conferences and events « The Effective. THE EFFECTIVE MARKETER | FRIDAY, APRIL 29, 2011
- Maximizing Marketing Spend with Attribution Models THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 20, 2013
- How to Build a Lead Scoring Program THE EFFECTIVE MARKETER | THURSDAY, JUNE 7, 2012
- More Free Marketing Knowledge THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 8, 2009
- B2B Marketers Hold Off on Killing Traditional Media THE EFFECTIVE MARKETER | FRIDAY, OCTOBER 22, 2010
- Marketing Charts and Trends « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, MAY 18, 2011
- Selecting the Right Email Marketing Provider « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 6, 2011
- The Opposite of Advertising « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, SEPTEMBER 20, 2010
- Marketing Automation Monday is Here! THE EFFECTIVE MARKETER | WEDNESDAY, DECEMBER 8, 2010
- The Science of Email Marketing « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 10, 2011
- Web Prototyping With PowerPoint « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, SEPTEMBER 27, 2010
- Taming Your Brand Mascot « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 10, 2010
- What Type of Marketer Are You? THE EFFECTIVE MARKETER | TUESDAY, MAY 18, 2010
- Best Companies Don't Need Marketing THE EFFECTIVE MARKETER | THURSDAY, AUGUST 5, 2010
- How Everybody Wins with HubSpot's Funding « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 10, 2011
- Webinar Presentations That Suck « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 25, 2009
- Choosing an Email Marketing Software « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
- The Challenges in Adoption of Marketing Technology « The Effective. THE EFFECTIVE MARKETER | TUESDAY, MAY 3, 2011
- new year's resolution: share ideas THE EFFECTIVE MARKETER | SATURDAY, JANUARY 3, 2009
- what is an effective marketer? THE EFFECTIVE MARKETER | SATURDAY, JANUARY 3, 2009
- 8 principles of effective managers THE EFFECTIVE MARKETER | MONDAY, JANUARY 5, 2009
- marketing action plans THE EFFECTIVE MARKETER | TUESDAY, JANUARY 6, 2009
- effective marketer principle 4: take responsibility for decisions THE EFFECTIVE MARKETER | TUESDAY, JANUARY 13, 2009
- effective marketer principle 5: take responsibility for communicating THE EFFECTIVE MARKETER | SATURDAY, JANUARY 17, 2009
- effective marketer principle 6: focus on opportunities rather than. THE EFFECTIVE MARKETER | SUNDAY, JANUARY 18, 2009
- effective marketer principle 7: run productive meetings THE EFFECTIVE MARKETER | SUNDAY, JANUARY 25, 2009
- effective marketer principle 8: say “we” rather than “i” THE EFFECTIVE MARKETER | FRIDAY, FEBRUARY 6, 2009
- Outlook Productivity Tips « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 12, 2009
- effective manager defined THE EFFECTIVE MARKETER | SATURDAY, FEBRUARY 14, 2009
- if you're gonna copy, make it right THE EFFECTIVE MARKETER | SUNDAY, FEBRUARY 15, 2009
- only one thing matters in online surveys - wiifm THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 16, 2009
- getting stuff done with ms outlook THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 25, 2009
- how to use social media - lessons from ama digital conference THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009
- better time management with smart calendars THE EFFECTIVE MARKETER | THURSDAY, MARCH 12, 2009
- the productivity paradox: short term or long term effect? THE EFFECTIVE MARKETER | SUNDAY, MARCH 15, 2009
- get hired in marketing THE EFFECTIVE MARKETER | MONDAY, APRIL 6, 2009
- how good a boss are you really? THE EFFECTIVE MARKETER | THURSDAY, APRIL 9, 2009
- tools of the trade: webinars and online presentations THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 29, 2009
- inbound marketing training for free THE EFFECTIVE MARKETER | SUNDAY, JUNE 21, 2009
- copywriting that sells: powerful copy is easier than you think THE EFFECTIVE MARKETER | SUNDAY, JULY 5, 2009
- Presenting Effective Charts « The Effective Marketer THE EFFECTIVE MARKETER | SUNDAY, JULY 12, 2009
- don't forget your company history THE EFFECTIVE MARKETER | THURSDAY, JULY 16, 2009
- Why Social Media Is Not For Everyone « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, JULY 21, 2009
- what's your marketing approach? THE EFFECTIVE MARKETER | WEDNESDAY, JULY 29, 2009
- Killed By Powerpoint « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, AUGUST 25, 2009
- More Free Marketing Training THE EFFECTIVE MARKETER | WEDNESDAY, SEPTEMBER 23, 2009
- The Networker's Dream THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 14, 2009
- Magic Quadrant or Magic Numbers? A Judge Will Decide. « The. THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 21, 2009
- The Enemy of Productivity THE EFFECTIVE MARKETER | WEDNESDAY, NOVEMBER 4, 2009
- Social Media's Next Victim? THE EFFECTIVE MARKETER | FRIDAY, NOVEMBER 6, 2009
- Suit over Gartner's Magic Quadrant Big Marketing Ploy THE EFFECTIVE MARKETER | FRIDAY, NOVEMBER 6, 2009
- The Six Minutes Challenge THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 16, 2009
- Explaining Social Media THE EFFECTIVE MARKETER | FRIDAY, MAY 7, 2010
- How to Fail at Social Media THE EFFECTIVE MARKETER | MONDAY, AUGUST 2, 2010
- The Ghost Blogging Debate Done Right THE EFFECTIVE MARKETER | MONDAY, AUGUST 23, 2010
- Marketing Content That Sells THE EFFECTIVE MARKETER | MONDAY, AUGUST 30, 2010
- How Success is Misunderstood THE EFFECTIVE MARKETER | FRIDAY, SEPTEMBER 17, 2010
- How Success is Misunderstood THE EFFECTIVE MARKETER | WEDNESDAY, SEPTEMBER 29, 2010
- Making Website Reviews Easy THE EFFECTIVE MARKETER | TUESDAY, OCTOBER 5, 2010
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