| | | The Content Factor | |  Generation | 5 articles |
| Page 1 of 1 | Previous | Next | | | THE CONTENT FACTOR JANUARY 18, 2011 Case Study Winners: It’s About the Client The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most valuable marketing content a B2B can provide for its sales force. Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. read more. B2B Case Studies Business to Business (B2B) Content Marketing | | | | | |
| | | | THE CONTENT FACTOR NOVEMBER 24, 2009 Make Content Count by Reaching the Digital C-Suite Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations. The Internet. | |
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