| || |
|Page 1 of 1 || Previous | Next |
| || | THE CONTENT FACTOR
JANUARY 18, 2011 Case Study Winners: It’s About the Client
The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most valuable marketing content a B2B can provide for its sales force. Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. read more. B2B Case Studies Business to Business (B2B) Content Marketing
| || || |
| || || | THE CONTENT FACTOR
NOVEMBER 24, 2009 Make Content Count by Reaching the Digital C-Suite
Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations. The Internet.
| || || ||
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.