| | | The B2B Research Blog | |  Generation | 7 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG AUGUST 3, 2011  B2B social media: Highlights from new benchmarking research Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants. There was a lot of talk. | THE B2B RESEARCH BLOG OCTOBER 12, 2012 How do we align sales and marketing? Madness when we consider that sales and marketing share exactly the same goal – generating profitable revenue. . Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. Not a rare occurrence. | | | | | |
| THE B2B RESEARCH BLOG JUNE 12, 2012 It’s all about the lead Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. With this in mind, B2B Marketing Magazine’s latest Benchmark report on lead generation couldn’t have come at a better time. It seems that lead generation is not cheap. Three fifths (60%) of those surveyed name lead generation as one of their top three priorities. So how best to generate them? One third (35%) place live events in their ‘most effective for lead generation’ pile. | THE B2B RESEARCH BLOG MAY 18, 2011 SME marketing channel preferences revealed million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. There are 1.3 Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Their answers provide clear guidance on where best to target marketing resources. | THE B2B RESEARCH BLOG JUNE 14, 2012 Green shoots? Highlights from the B2B Barometer survey Three of these concern demand generation – generating more leads (41% name as a priority), generating better quality leads (27%) and raising brand awareness (32%). . Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. . The latest B2B Barometer survey explored the opinions of 128 B2B marketing professionals collectively controlling budgets of £29.1 million. . Confidence is high. This confidence is reflected in marketing budgets. | THE B2B RESEARCH BLOG MAY 18, 2011 An interview with Jaakko Alanko: MD, Alanko Consulting I mean how the enterprise views the world, how it operates and how it ensures that it leaves more for the generation behind us. Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the B2B brands he admires and shares his vision for the future of B2B marketing: the era of the enterprise brand. In a career spanning over 40 years you’ve obviously seen lots of changes in B2B communications. | | | | | | | |
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THE B2B RESEARCH BLOG | WEDNESDAY, JUNE 5, 2013 B2B content marketing research
When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%). 'Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). So maybe you already have a content strategy, but want to know what your peers are doing. Or perhaps you’re developing a content strategy and want some pointers. MORE >>
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