| | | Stories that Sell | |  Generation | 4 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL NOVEMBER 3, 2011  Case Studies: When Measurable Results AREN’T Necessary Does it generate higher traffic, better customer satisfaction and so on. "Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. It's powerful and moving, and it doesn't feature a measurable result. | STORIES THAT SELL SEPTEMBER 10, 2010 Nuture Leads – Feature Customers on Webinars What other ways are you using case studies for lead generation? This morning, a perfect example of customer case studies in action arrived in my inbox. The subject line reads: "Webinar – How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software." " One of my clients, Parature , is taking a case study a step further by having a happy customer speak about her experience using the software. Once again, the power of letting the customer say it for you shines through. It provides credibility, education and validation. | | | | | |
| STORIES THAT SELL NOVEMBER 7, 2012  Customer Case Studies: More Effective, Loss Costly Question : Rate the effectiveness of the following types of content for lead generation. Response : 73% of respondents rated case studies as extremely or very effective in their lead generation efforts. Time and again, I've posted on the effectiveness of customer case studies. Case studies were included in multiple questions, and emerged as leaders on several fronts. Conclusion. | STORIES THAT SELL SEPTEMBER 22, 2010  Case Studies: Start with the Story’s End Let’s look at a few sample headlines that showcase the end result… "Sprint Nextel Grows E-mail Volume 30% in 2009 – and Maintains High Performance" "Time Warner Cable Fills Revenue-Generating Jobs in Half the Time" "Consumer-Driven Plan Saves Employer up to $75,000 Annually" All three headlines spill the story’s end to the audience right at the start. | |
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