Social Marketing Forum

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Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

The network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. Create awareness and improve reputation. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedIn

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

Viral marketing and activities to generate “buzz”. The fragmentation of the communication landscape is however also one of the most important feeding grounds for WOM and therefore generates a significant response to all these challenges. So if you want to generate a WOM-campaign, you will have to ensure that his message is interesting. Word-of-mouth is not something new.

Social Relationships: Why You Want Old Friends And Not Only Digital Natives

Social Marketing Forum

Generation Gen Y millennials Pew research social networksPerhaps I am generalizing, but older people tend to know the value of relationships better than many younger people do. They understand the importance of communicating with their family and friends. They’ve had a lifetime to understand that there is nothing more important in this world than the relationships you build. Research Social media marketing boomers digital natives G.I

Smart Social Media: Where Is The Captain?

Social Marketing Forum

The Cap’n is an institution to generations of kids and fondly remembered as a part of childhood for many. Cap’n Crunch cereal was first brought to market in 1963. It may have been during a nostalgic moment for the aforementioned childhood that drove the guys at “The Giant Steps” boutique marketing agency to go on a hunt for the Cap’n online and on social. Social media marketing Cap’n Crunch Quaker Oats social media marketing The Giant Steps

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Generation Now: the Need for Real-Time Customer Service and Experiences

Social Marketing Forum

Speed and real-time interactions and services have become an asset to companies that wish to score with the “Generation Now. And this generation is more than a song. People have less time and less patience. It is one of the consequences of the real-time economy and even a social phenomenon. CRM Customer service customer experience customer service reputation trust

Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet

Social Marketing Forum

goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. Another goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them. Content marketing Bob Gilbreath content marketing David Sable Joe Pulizzi Junta42 Marketing Foundation Wunderman

How Canadians Use Facebook: The Generational Perspective

Social Marketing Forum

According to Abacus Data, just over 60% of Canadian over 60 years old identify themselves as Facebook users. Usage increases gradually as age decreases: nearly 70% of 45-59 year olds, nearly 80% of 30-44 year olds, and 91% of millennials (those aged 18-29) have a Facebook account. Research Social media marketing Abacus Data Facebook

Aging 20

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

If our purpose is to generate traffic and buzz, regardless of the medium, we need to focus on the content and also the formats our prospects or customers want, paying attention to aspects such as for instance titles, subject lines and in tweets: they need to “tell&# people that this is what they are looking for, no matter where they find or seek it (search engines, social etc.).

Influencers and the Power of Word-of-Mouth

Social Marketing Forum

Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort! Social media marketing Word of mouth marketing social influencers social marketing WOM word-of-mouth marketing

The Power of @

Social Marketing Forum

The “@” symbol may prove more relevant to future generations than the peace symbol has for others. Symbols do a lot of very important things in our society. The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey. Brand marketing Community marketing Opinion Social media marketing @ symbol conversations online marketing relationship marketing symbols

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

How Social Media are Challenging the Old Media Business Models

Social Marketing Forum

According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Social media is all about disintermediation. Madness?

A Good Reason to Invest in B2B Marketing Content: Sales

Social Marketing Forum

We all have been using white papers to generate leads for decades and we have always known that content is crucial in engaging email recipients, having our websites found and providing our customers with valuable information. Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. But in the end it’s about Sales 2.0, regardless of the medium. Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content and the lead nurturing process. Period.

Generating Social Traffic in Three Simple Steps

Social Marketing Forum

An online business that employs different strategies, such as live chats, to drive social participation by users on its website is said to be on the right track to make its onsite social optimization process a success. An introduction and three steps to follow.

The Power of @

Social Marketing Forum

The “@” symbol may prove more relevant to future generations than the peace symbol has for others. B2B marketing B2C marketing Brand marketing Community marketing Email marketing Opinion Relationship marketing Social media marketing @ symbol conversations online marketing relationship marketing symbols

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

The Possibilities of Blogging and Blog Marketing Are Underused

Social Marketing Forum

The report also found that 45% of companies use “blog relationships” as part of their online PR activities and that 43% started online conversations that made use of user-generated content or social media. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. But by then everybody was working on the “next big thing”. Fast-forward to 2010.

PR 7

Social Media and Email Integration Beyond Sharing Tools

Social Marketing Forum

simple example regarding the latter: if the primary goal of your emails is to generate traffic towards your website – like it’s the case for many publishers – then focus on the sharing tools that enable this first. Sharing tools are just a tiny detail in the convergence of social and email. Some thoughts on taking your social email marketing some steps further as I posted them recently on my blog. Many email marketers have discovered that social media and email marketing can be a perfect fit. Wrong! On top of that, those sharing tools should be used wisely. The possibilities are endless.

The Purposes of Content and Conversations

Social Marketing Forum

The aim of business, marketing and thus content marketing is simple: I ncrease profits by generating more revenues (and lowering costs) to be able to better satisfy the customers in the broadest sense (“real” customers, employees, shareholders,…) and to be able to innovate and grow. The road to doing this is tapping into the power of word-of-mouth and thus stories and content, by increasing customer value and loyalty (where content is crucial as well) and by generating leads and nurturing them using, among others, relevant and adapted content. Ask any good email marketer.

Getting S.M.A.R.T on Social Media Data

Social Marketing Forum

It’s also a bit like in search engine optimization and search engine advertising: yes, you can do it yourself as well but what’s the return on investment of time, learning curve and…mistakes as compared to number of generated leads for instance? Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. You also need to be able to act upon them.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Prospecting the Social Customer

Social Marketing Forum

Just like the ways to generate the leads. Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Easy too. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. prospect becomes ‘lead’ if he gets identified as a potential customer and steps into the influence sphere of a business. Via an online form or whatever. Always.  Not at all. Absolutely.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

50 Must-Know Statistics to Improve Your Lead Generation Strategy

B2B Marketing Insider

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […].

Is Your Lead Generation Strategy Broken?


A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. If your lead generation strategy is broken, it’s not unreasonable to guess that your revenue goals might be difficult to attain. Lead Generation Marketing StrategyDo you have a service level agreement?

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Lead generation is an iterative process that requires consistent closed-loop feedback. In addition to implementing Sales and Marketing huddles, here are 31 ideas you can use to improve alignment and collaboration: Train your sales people on how to optimize your lead generation investment and how to give you feedback. Share best-practice lead generation information. Be honest.

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

That’s why many marketing and lead generation programs tend to focus on quantity. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. challenge. Create a marketing funnel .

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Lead Generation content lead generation LinkedInTitle.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” In this post I’m going to explain how it applies to lead generation. You might also like.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. That […] The post In Industrial Lead Generation, a Lead is a Lead, Right? by Achinta Mitra appeared first on Industrial Marketing Today.

The B2B Lead Generation Ecosystem and WPO [Infographic]


The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. Develop new ways to improve and scale your current campaign.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? appeared first on The Point.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

Tweet Putting customers first in lead generation. Unfortunately, empathy is often ignored or lost when we start to become overly clever and complex with lead generation. Sadly, I’ve found that marketers don’t talk directly with the very people they are reaching out to with lead generation messages. That missing piece is customer empathy. You might also like.