Savvy B2B Marketing

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10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. In this post, we’re going to cover ten important questions you need to ask before you embark on any lead generation campaign, to ensure you get the results your business deserves. 1. Your starting point for any B2B lead generation campaign should be audience understanding.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

One of the best ways to generate organic visibility for your content is to make sure it's optimized for search. The team assists B2B firms generate the right quantity and quality of leads to meet their business goals, via the principles of inbound marketing , underpinned by a strong planning methodology , IP and technology tools. Sometimes your truly great content flops.

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Read Dan’s book, The Truth About Leads , visit his blog ViewPoint ll The Truth About Lead Generation , or contact him: dan.mcdade@pointclear.com We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Understanding. Serving. Q&A.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. Want to discuss this topic with others?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

This is a great way to generate ideas for your blog. I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. This will encourage your readers to comment.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. Optimize Key Page Elements. Incorporate keywords in specific elements of each web page. Page copy.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.” Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads according to David Meerman Scott, author of The New Rules of Marketing & PR. What is personality?

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Go ahead.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Email by the Numbers

Savvy B2B Marketing

For example… Generate 50 new qualified leads from medical device manufacturers. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?” Email seems like the perfect solution. Set the goal. Define the audience.

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Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1. Not really.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. They sold my stuff because they knew I'd make sure they knew theirs. And more.

Savvy Week in Review: June 22

Savvy B2B Marketing

Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone! – by @ScottAVaughan. Hooray

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. But it isn’t. Lack of Focus. No Process.

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

The following are the 3 biggest web flubs and what you can do to whip your web into lead-generating shape. 1. You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on? Not stating what you do. He won’t bother. ” 2. No call to action.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

User-generated content. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Your leads are drying up. Phones are ringing less frequently. And when you call prospects, you get directed to voice mail. Are you doomed to keep running on the treadmill, forever trying to catch up and demonstrate measurable results but not getting anywhere? Gini Dietrich says no.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

This free, 45-minute online event will touch on a wide range of topics including how webinars fit into a demand generation strategy, the secret to an effective webinar invite, keys to keeping attendees engaged, and tips for creating well-designed materials that will help you make your point and impress your audience. Be sure to look us up

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How Can We Perfect Social Media?

Savvy B2B Marketing

He is responsible for generating, distributing and measuring the company's market-facing content. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?"

Weekly Wrap-up May 18th

Savvy B2B Marketing

Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. Here are our favorite picks of the week - served up hot and fresh to get your Friday going.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. mean, take a look at the screen grab below. Hint: probably not).

Savvy Week in Review - March 11

Savvy B2B Marketing

deep dive into Sales Development from lead generation, through sales development rep nurturing and process FAQ's Is it really the middle of March?!? Wild winds are blowing all over the web as SXSW kicks into gear and people start realizing we're "this" close to the end of first quarter. How the heck did that happen?!?). Why Most Marketers Suck - by @aprildunford.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Word of Mouth is the lead influencer in decision making (7.3 on a 10 point scale) but the term Word of Mouth varies across generations. They also scored the highest for the usefulness of the information found.

Savvy Week in Review - March 18

Savvy B2B Marketing

One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. After you've digested these gems, be sure to get out and enjoy the fresh air!

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

When creating a blog and generating content, it’s important to mix up the content and alternate between providing company information and industry knowledge. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011.

Savvy Week in Review - September 2

Savvy B2B Marketing

Ways to Use LinkedIn for Lead Generation - via @hubspot. It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend! The Biggest Challenge in Content Marketing by @BrennerMichael. How a Single Bullet Can Get a Customer to Buy by @Seandsouza via Write to Done. Sometimes, your whole message hinges on one line. and consider.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. About the author: Steve Gershik is CEO of 28Marketing, a demand generation strategy firm in the Bay Area. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program.

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Savvy Week in Review: April 20

Savvy B2B Marketing

Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Here's some proof that you don't have to blog every day to make blogging worth your while.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Trust your content is strong enough to generate the call to action on its own and I bet you get more second dates! Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. Heather. Michele.

Savvy Toolkit - Demand Generation Summit

Savvy B2B Marketing

The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. The live on-line event runs all day today and the final presentation Demand Generation 2015 by Andrew Gaffney of DemandGen Report finishes up tomorrow morning. How to Generate Leads & Drive Revenues with Social and Email Marketing. Getting the time off and travel budget approved to attend an industry conference is often difficult. Stuart Whedon, Senior Director, Eloqua & John Sweeney, DemandGen. Mike Volpe, CMO, Hubspot.

Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

In fact if you participated in the Demand Generation Summit last week and heard Mike Volpe, Hubspot's CMO talk about Creating an Inbound Marketing Machine (embedded below) he asserted that content pieces like white papers, blog content and subscribers and ebooks are as tangible business assets for the B2B organization as a machine in a factory would be. Content is revenue producing!

Savvy Week in Review - August 5

Savvy B2B Marketing

We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think again. by @briansolis. Bite-sized and ready to apply!

Savvy Week in Review - February 3

Savvy B2B Marketing

Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42. If you think meta descriptions are nerdy details left to your Web administrators, think again, B2B marketers. Here's why you need to craft them with care -- and some tips on how to do it. Are you sure?

How Converged Media is Changing Content Marketing

Savvy B2B Marketing

converged approach requires careful planning and collaboration internally to bridge the gap between branding, demand generation, and social media groups within organizations. As if marketers aren’t juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. B2B Buyers are Also Consumers.

Savvy Toolkit - The next generation presentation tool!

Savvy B2B Marketing

I have long been an advocate for better powerpoint presentations. have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. The logical next evolution of the powerpoint is to make it more hands on. We are in an iPad, touchscreen, handheld revolution and the powerpoint is still a flat mostly projected image with fixed forward and back directionals. Or so I thought! Then a friend in London sent me a link to Prezi. Check it out and tell me what you think

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Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs

Savvy B2B Marketing

It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. I met with a very tech savvy company recently and their CEO told me "everyone says we should have a blog but I am just not sure yet so we are holding off a while longer" Well Mr. CEO you are going to find today's toolkit in your inbox courtesy of me because if you don't want a blog then you have 55% less website visitors than your competitiors who do!

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