The following are the 3 biggest web flubs and what you can do to whip your web into lead-generating shape. You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on? Some of the worst websites are created out of love; they are a classic example of being too close to the subject matter. Not stating what you do. OK, so if you’re Microsoft, Apple, or HP you probably can skip this one. He won’t bother. ” 2. No call to action. MORE >>

from IDC up to 80% of marketing-generated content is never used! We're pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers. Why is content marketing so important? started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. How hard can that be, right? Holden-Bache. MORE >>

About the author: Kim Cornwall Malseed is a B2B technology marketing consultant who helps software companies improve lead generation and sales revenue. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video. Do you want to successfully incorporate video into your B2B content marketing strategy? Check out how these three B2B companies produced videos and a video eBook that achieved their objectives. Objective: Increase awareness of the concept of inbound marketing. MORE >>

It was a great experience because it generated some valuable ideas for content, which I share below. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” ” The most amazing thing happened to me recently. After years of furiously creating content for Focus.com , I consumed content. Always leave your audience with at least one thing they can do right now. MORE >>

Determine what to keep If you have content that is working well and generating the kind of downloads you want, great. Over the holidays, I was on a cleaning rampage. organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it's a good idea to occasionally "clean house" with your B2B content. Instead of only creating content, it's a good idea to take a step back and go through a similar exercise with your B2B content to determine: What is essential to keep? What is no longer needed? Got Content? MORE >>