Sales Prospecting Perspectives

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Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

We expect new/cold lists to generate results right away. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. But we’re generating 15-20 leads per day and growing at 20 percent top-line year over year. We’re such an impatient lot. That result is real, but it takes time. They’re giving up.

5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions

Sales Prospecting Perspectives

Sales development emerged strongly this year as a vital piece of the revenue generating organization. The idea here is we are coming off years of giddiness around inbound marketing and digital demand generation. It’s January 6. Do you know what that means? It’s the second day of the first full week of 2015. Matt Bertuzzi. 2014 felt like the year of the sales tool. Kyle Porter.

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3 Steps to Stellar List Building

Sales Prospecting Perspectives

Improve demand generation response rates. The best list is the one nobody else has. Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. Good B2B list building affects all aspects of business, including the funnel and pipeline. Here are the key steps to keep in mind. 1. Who do you sell to?

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Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters

Sales Prospecting Perspectives

However, if your virtual team members are charged with the task of generating new sales, then you likely want to provide lead management software that includes: Logical branch scripting. And other features designed for lead generation and prospecting. Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. For Workers.

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Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. Here are three trends I see in the sales world, paired with predictions on where those trends will take us. welcome any feedback in the comments, or via Twitter at @davemacboston.

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Why is December a Great Month for B2B Sales Prospecting?

Sales Prospecting Perspectives

Teleprospecting B2B Lead Generation Sales Prospecting Outbound Prospecting B2B Sales Success Reporting Metrics B2B Lead Management Historically, the typical sales rep thinks that prospecting and December do not mix. The mindset is that generally the last month of the year should be spent getting deals in and preparing for the following year. Wrong. Connect Rate. & 7.3% Lead Rate.

8 Tips for Improving Open Rates for B2B Sales and Marketing Emails

Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. But if nobody ever opens your messages, they won’t do your organization much good.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). Only 5% of B2B sales teams consider social media a successful lead generation method (Ken Krogue). Sales managers, how often are you evaluating your inside sales team’s messaging techniques?

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Everyone Can Do More With New B2B Technology

Sales Prospecting Perspectives

Talking About My Generation And Yours. One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. I can say that with some authority. Can someone please explain to me the legitimate appeal of Snapchat?). How we perceive and apply new things. It enhances that skill.

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A Structured Day in the Life of an Outbound Prospecting Rep

Sales Prospecting Perspectives

After lunch is a perfect time to do some lead generation and start backfilling your lists for the rest of the day or week. Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. Shoot for 30 now. 10:00 a.m.

4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall

Sales Prospecting Perspectives

The below are crucial elements of a successful inside sales or lead generation effort from my perspective: Training. I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. Put it on a shared platform like Google Drive or Dropbox.

4 Ways to Use Data to Determine the Best Time to Cold Call

Sales Prospecting Perspectives

At Avention, Cari is responsible for Corporate Communications including PR, Social Media, and Analyst relations as well as facilitating 3rd party demand generation efforts. Salespeople are always looking for the holy grail when it comes to making cold calls. They can sort their lists, segment criteria but what’s most important? Call when there’s a fit. Not necessarily true.

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

From marketing campaigns to advertising, the goal has always been to generate enough awareness so that a sale can be made. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Obscurity is your biggest problem. It''s not your sales pitch, your product or your service. Ideas are Powerful. Everything begins with an idea.

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Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting

Sales Prospecting Perspectives

These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". 1. The decision to outsource part of your sales team - whether you''re revamping an insourced team or whether you don''t have on insourced team - can be a very tough one to make.

3 Reasons Your Call Strategy Must Have More Influencers than C-Suites

Sales Prospecting Perspectives

However, you are doing your B2B lead generation teams a disservice by not allowing them to prospect multiple levels of the business. Sales Strategy B2B Lead Generation Outsourcing Teleprospecting Client Management Call Strategy B2B Sales Success Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. And there you have it.

How Empowerment Can Rejuvenate Your Inside Sales Organization

Sales Prospecting Perspectives

This generation has great, fresh new ideas. The age-old question that every sales manager asks themselves is, “How can I better motivate my reps?” We often talk about rewarding our reps with things like money, extra PTO, company outings, and culture to keep them engaged. It plays a very large role when it comes to motivating sales reps and it’s a great way to better your team as a whole.

5 Tips for Inside Sales Reps When on the Phone with New Prospects

Sales Prospecting Perspectives

Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 5. Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. They''ve never heard of you before. Have a plan of action. Do your research.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

In this study, 89.1% of companies that aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that turned to opportunities as a result of continuous nurturing. 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Companies that excel in aligned lead nurturing reduce the percent of marketing-generated leads ignored by sales ( from as high as 80% to as low as 25% ) (Source: Marketo) Tweet This Stat. Tweet this ).

Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

Many companies have SLAs in place ensuring that sales engages with marketing-generated leads in a certain timeframe along with defining different stages and processes. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Here are a few ideas to help sales reps get ahead of the clock.

5 Most Frequently Asked Questions About Outsourcing Inside Sales

Sales Prospecting Perspectives

Have you considered outsourcing your inside sales and/or lead generation efforts I have the opportunity to join calls with our inside sales team during the sales process frequently. It is exciting to speak with executives at companies who are in the beginning stages of creating an inside sales team themselves or are entertaining the idea of outsourcing. How will data, opportunities, etc.

[Infographic] The Outsourced Inside Sales Teleprospecting Process

Sales Prospecting Perspectives

According to Marketo, 80% of leads generated by marketing are ignored by sales. We just wrote an eBook with advice for balancing the pros and cons of outsourcing inside sales functions for your company, Your Lead Generation Home from Home: How Outsourcing and Teleprospecting Functions Can Augment Your Tech Company’s Revenue. Imagine you’re the CEO of a B2B high tech company.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

Here are some more details: The A to Z of Successful Inside Sales Training Infographic includes: Advice for generating interest and expectations before the training event. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. And the people who can help the most with that task may be closer than you think.

The Evolution of the Sales Role

Sales Prospecting Perspectives

Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. Generating sales was no longer a matter of catching someone off guard and convincing them that they could not live without your product.

How Invested are Your Inside Sales Reps?

Sales Prospecting Perspectives

This will generate a better working relationship and will ultimately lead to more closed business. Over the summer, the AG team created a list of 50 traits an inside sales rep should have. Number 43 was that an inside sales rep should be invested. Being invested has always been something that I relate to as a Senior Business Development Representative here at AG. Find out why.

Better Processes & Improved Focus with Queue-Based Lead Management Platforms

Sales Prospecting Perspectives

80% of the average salesperson’s day is spent on non-revenue generating activities, including not knowing where to find good prospects or recognizing them once they find them. Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.”

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

Further, Pew Research revealed that most Millennials are less trusting of others, especially authority, than previous generations. recent LinkedIn internal study reported that 1 in 3 Millennials have texted their boss outside of work for a non-work-related issue compared to only 10% of the boomer generation. Tips for Mentoring the Millennial Generation in Inside Sales

Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014

Sales Prospecting Perspectives

B2B companies, this does apply to you, as Facebook can be a great source for lead generation. Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today. According to Tom Pick, it''s reducing friction at all customer touchpoints. The Bridge Group Inc.

Sales Prospecting In The New Year With A Data Scientist

Sales Prospecting Perspectives

According to a 2013 study from CSO Insights , two-thirds of companies are struggling with lead generation. Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. With a handful of days left to impact sales goals, it’s no wonder that some sales professionals are feeling the heat and starting to sweat.

3 Tips to Teach New Reps for Successful Sales and Marketing Alignment

Sales Prospecting Perspectives

For example, when a prospect mentions they’re having trouble with lead generation, your sales rep will think to send a piece of marketing content, such as an ebook, that helps the prospect understand lead generation better. Niti Shah is the Head of Sales Content and editor of the new Inbound Sales section of HubSpot’s media hub. You can follow her at @nitifromboston.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

5 Starting Tips for New Inside Sales Reps

Sales Prospecting Perspectives

Jumping into a new lead generation or inside sales career can be intimidating, but everyone has to start somewhere. It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself. You’re in the real world now. Repetition is fine and even helpful in making a message resonate.

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What Did I Learn About Social Selling to Prepare for 2014?

Sales Prospecting Perspectives

They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate). Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes. Sales reps don’t find Social Selling instinctive.

5 Things I've Learned from Successful Inside Sales Managers

Sales Prospecting Perspectives

With the growth of millennials in the workplace, you often find they adopt a “work parent” to look up to. I’ve found the best organizations have a long list of work parents that the younger generation can gravitate towards and, more importantly, learn from. Over the years I’ve seen some common themes from my most successful mentors. It’s a collective effort each and every day.

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5 Tips for Mentoring the Millennial Generation in Inside Sales

Sales Prospecting Perspectives

The millennial generation is changing the way all employees, Baby Boomers and Gen X alike, work in the new millennium. It’s important to learn how to reign in and retain talented millennials, communicate with them effectively and provide an environment conducive to innovation for all generations. In Deloitte’s Millennial Innovation Survey , Millennials stated that the purpose of business was to improve society, generate profit and drive innovation; show that your company is innovative and helpful and show your employees how to become part of its success. Be flexible.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.