Sales Lead Insights

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Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Meet Meryl Evans , one of our email copywriting experts.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

It’s not about generating more leads; it’s about identifying the right leads. target market definitions, lead handoff criteria, service-level agreements), lead generators have little choice but to flood the funnel with any prospect who shows the slightest interest. Effective B2B marketing processes plus automation yield outsized returns. Marketing Automation with no/weak processes.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

The Content Chasm represents another major issue affecting the success of marketing automation, and of B-to-B lead generation and lead nurturing. I’ll also be diving deeper into it (pun intended) in future posts. B2B Lead Generation B2B marketing B2B marketing automationThere’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? This is another in an ongoing series of tips from experts in.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. One of the studies surveyed B2B marketers concerning Lead Generation Measurements & ROI. There are many challenges to measuring the contribution of B2B lead generation marketing. Am I right?

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. B2B Lead Generation B2B marketinghave to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. I've learned that you can continue to tweak things, often without gaining any real improvement as a result.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. The good news? Step 1: Develop Personas and Related Content.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. B2B Lead Generation B2B marketing B2B marketing automationAltaf Shaikh.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Can you tell us about those? Thanks Will.

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Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. The Revenue Cycle requires coordinating Marketing and Sales activities throughout the entire cycle to generate maximum impact. What's your take on the current state of Marketing and Sales?

B2B lead qualification and scoring

Sales Lead Insights

So you need a way to determine which leads are ready for Sales, and which need to be nurtured. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and decided to list them by category. B2B Lead Generation B2B lead qualification B2B lead scoring B2B marketing automationThe growth of the Internet has changed B2B buyer activity.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Is social media effective for B2B lead generation?

Sales Lead Insights

have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. Marketers: What measurable results are you gettting from using social media to generate B2B leads and sales?

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Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

If your company spends $100,000 a year on lead generation or millions, you can’t afford to miss this! So, instead of relying on yesterday's marketing and lead generation tactics that used to work but no longer do (like “batch and blast” emails), attend this webinar to learn how to: Put your company’s prospecting programs on auto-pilot. Generate more qualified leads.

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Graphic design tips from one of our experts

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? This is another in an ongoing series of tips from experts in. Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: Looking good is only half the battle. Less is more.

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. B2B Lead Generation Online marketingIf so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here. Bonus! Register today.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? Generating sales-ready leads is “easy.&# All you have to do is get the right message to the right person at the right time. B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Stephanie, is B2B lead generation a good application for email? Tags: B2B Lead Generation B2B marketing tools B2B marketing email marketing lead generation My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Recent research sponsored by Google and Forbes found that on average 27.6 Yikes!

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. P.S. If you can't make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to. Tags: B2B Lead Generation News Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. Time: 8:30 to 10:30 am. P.P.S.

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B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

What do I like best about being a B2B lead generation consultant? The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Focus on generating response. ? What are some of the secrets to your B2B lead generation success? Aim where your prospects are. ?

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

B2B Ads From the Past

Sales Lead Insights

Tags: B2B Lead Generation

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Attendance is free for those responsible for approving, directing or implementing B2B marketing and lead generation.

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When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

B2B Lead Generation B2B marketingI recommend that B2B marketers pay special attention to what I call the Domino Effect, where one thing leads to another. For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?

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Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Breakfast Session : Doors open and Breakfast Begins: 7am.

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

So, instead of relying on yesterday's marketing and lead generation tactics that used to work but no longer do (like “batch and blast&# emails), attend this webinar to learn how to: Put your company’s prospecting programs on auto-pilot. Generate more qualified leads. B2B Lead Generation B2B marketing automation News Sales lead generationEDT (GMT-4).

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2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

They are champions of wealth generation and we thank them for their unselfish efforts.". The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. 2,117 members cast votes in the SLMA's first members only election, (previous elections were open to the public).

Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Attendance is free for those responsible for approving, directing or implementing B2B marketing and lead generation. Register here.

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Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. That sounds obvious but often the new business and base customer growth goals assigned to sales don't translate easily into the lead generation and customer retention and satisfaction goals given to marketing.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

Are you a B2B marketer that is responsible for lead generation? The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Tags: B2B Lead Generation B2B marketing News This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.

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Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them. Our team of experts at AcquireB2B provide a full menu of services related to either generating more leads and sales with B2B marketing, or powering-up those programs by leveraging B2B marketing automation systems.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Do you want to know if your company is investing enough in its B2B lead generation? Do you want to know if your B2B lead generation results are better or worse than average?

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B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Do you want to know if your company is investing enough in its B2B lead generation? Do you want to know if your B2B lead generation results are better or worse than average?

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B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Second, businesses that try to recruit good callers for lead generation and nurturing but refer to them as telemarketers are usually unsuccessful. Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification? Michael, I agree that is a critical first step in improving B2B lead generation programs.

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B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads. Tags: B2B Lead Generation B2B sales leads Sales lead generation Lead Gen in 2010: Learn What is Working Best Right Now.