set up meetings in rare instances: introducing a colleague to one of my clients, putting together to colleagues what I see an extraordinary fit, or situations where I see an opportunity to generate business for myself We all network for one reason: to find business.  But guess what?  That’s only one part of networking. The other part is helping your colleagues.  Networking is a two way street. Don’t sit around waiting for a referral.  Give one first. Let’s say you’ve agreed to introduce your colleague Mary to another colleague, Fred. Mary hasn’t given you an intro yet.  MORE >>

It’s a great way to generate visibility. Speaking – This is another great way – maybe the best– to generate visibility and showcase your expertise. Generates visibility through writing, social media, and public speaking. If you hate going to meet ‘n greet networking events, don’t do it. If you hate cold calling, don’t do it. If you hate blogging, don’t do it. If you hate public speaking, don’t do it. Do something you like. Better yet, do several things. And do them systematically. If It Feels Good, Do It. Rather than calling prospects, she connects via her blog. MORE >>

We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. Avoid terms like “scaleable”, “best-of-breed’,” next generation” etc. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. It’s a sales pitch. It’s boring. MORE >>

We provide CMO’s with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value ,” Fred drones on “ We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.”. Avoid terms like “scaleable”, “best-of-breed’,” next generation” etc. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. It’s a sales pitch. It’s boring. MORE >>

In a Rain Today survey of 700 companies, respondents ranked the phone as the most effective lead generation tool. New technology has given us a myriad of ways to reach prospects: social media, email, text messages, and instant messaging, to name a few. But the most effective way to connect with prospects is through 130-year-old technology. It’s called the telephone. Make that Connection! Telecom veterans refer to phones as P.O.T.S.: P lain O ld T elephone S ets. Yeah, yeah, I know we have cell phones now.). Why is the phone more effective than other communications tools? doubt it. DON’T. MORE >>