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Does Your Content Have Superpowers?

PWB Marketing Blog

Successful content marketers generate content for use across multiple channels. A LinkedIn B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness.

Content Calendar for Content Marketing

PWB Marketing Blog

Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions. I have been working with one of our clients for a few years on their search and social media campaigns.

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How Do You Sell?

PWB Marketing Blog

Demand Generation Uncategorized I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel trumps promotion…”. The answer was both revealing and frustrating.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Do you think social media isn’t for B2B organizations?

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. FACT] B2B companies that blog generate 67% more leads/month than those who do not. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Source ) TWEET THIS. 2.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Valuable content will attract prospects and ultimately generate demand for your services. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes?

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

B2B organizations are getting leads and generating demand using social media. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

If you already have a demand generation program in place, this is really nothing new. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. Top of the Funnel: Educate and Inform.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

By way of example, within one hour of us uploading a demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterThe fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic.

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Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Explode Your B2B Blog Traffic. B2B Blogging Communities.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. Perform your due diligence before selecting your QR code generator. Test Your QR Code.

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

If our case, people will see that we can help companies “Build a Brand ”, “ Generate Demand ”, and “Leverage New Media”. Minimize use of Adobe Flash, pages with a lot of images, or dynamically generated content. Have you ever noticed those sub-links under a search listing when you do a Google search? Not every website gets them and ones that do reap big benefits. How to Get Sitelinks.

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Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Having 500 Facebook Fans or 5,000 doesn’t mean anything if your business goal is generate leads and you’re not measuring lead referrals from Facebook. At the end of the day, you should track metrics that align with your business goal, whether that’s generating demand for a new product or generating leads. Do you know where you most valuable customers are talking about you?

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Interested in demand generation ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community. This is no easy feat. Google Analytics ?

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. TWEET THIS. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. TWEET THIS. FACT] 83% of B2B marketers are using LinkedIn to distribute content. TWEET THIS. TWEET THIS. CMIContent  TWEET THIS.

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Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

Three Ways to Generate Demand For Your Business Blog Virtually.

PWB Marketing Blog

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Many businesses out there are challenged by this juggling act! Yes, time is money.  The philosophy “If you build it, they will come” does not work.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. At PWB, we specialize in demand generation and integrated marketing. We’re not surprised.

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

Search is good for fulfilling demand. A new product launch requires generating awareness. Search is good for direct response; less so for generating awareness. Search engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel? While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Determine the goal for your website – whether it’s educational, e-commerce, or lead generation – and reconstruct your website to meet that goal. Dynamically generated content and data hidden behind form submissions. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. This may look like a link farm to Google.

Facebook Ads: Do They Work?

PWB Marketing Blog

That meant that my Facebook ad campaign should be one to generate more ”Likes.” The free ads for PWB only generated a 6% increase in “Likes” however it also improved user engagement and the overall virility of our posts. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few.

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What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? An effective content marketing strategy will increase followers, generate demand for your products, and entice people to share your content with their business associates. Content marketing, demand generation , inbound marketing, pull versus push marketing, permission marketing – whatever name you call the new model – is the new way to go regardless of your type of business or size of your company. Content marketing will help you generate demand.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

Why Discipline is Critical for Successful Demand Generation

PWB Marketing Blog

At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various forms of discipline, so here are some thoughts on the disciplines of successful demand generation. First and foremost, successful demand generation require one to take and maintain a point of view that looks at the whole marketing and sales process, not just individual efforts or programs. Disciplined Point of View. The Discipline to Work Together. The Discipline to Test.

Is Google Analytics Right For Your Business?

PWB Marketing Blog

The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. The most popular topic of course was social media. Google Analytics was a close second. The short answer is probably.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Recap of BtoB's Leading Edge: Demand Generation in the Digital Age.

PWB Marketing Blog

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Catch on Command

PWB Marketing Blog

Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. A few years back I was fly fishing on Michigan’s Pere Marquette River. Test new techniques.

Catch on Command: Demand Generation

PWB Marketing Blog

Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. The post Catch on Command: Demand Generation appeared first on PWB Blog. Sean-.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoNewsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. Whether unintentional or not, newsjacking is not without risks.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoNewsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. Whether unintentional or not, newsjacking is not without risks.