B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoNewsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. In this article you’ll get a better understanding of newsjacking. What it is, an example of newsjacking gone wrong, and you will get a few tips on how you can use the tactic to maximize your social media efforts. When newsjacking is done well, it could increase your website or blog traffic. book he highly encouraged others to read. MORE >>

If you already have a demand generation program in place, this is really nothing new. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. The truth is, people don’t care about your company, they care about themselves. MORE >>

Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. MORE >>

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. Our blog had been averaging about 150 visitors per week since June. We’re now getting 300 visitors per week. B2B Blogging Communities. MORE >>

By way of example, within one hour of us uploading a demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterIf you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. and more. Now that’s quick! MORE >>