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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. He writes about content and social media marketing topics on the Webbiquity blog. Video Transcript.

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5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

One thing we always promote on affordable video marketing, is utilizing user generated content. In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. If budget is a concern. Consider using this every day necessity in place of an expensive video recorder. link].

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What three mistakes are you making with video marketing?

PR Meets Marketing

Industry publication to drive thought leadership and possibly lead generation. I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). While the report was focused on B2C there are insightful points relevant for a B2B audience. Mistake #1 – Putting everything on YouTube.

PRMM Interview: Dennis Shiao on Lead Generation via Virtual Events

PR Meets Marketing

In this installment of PRMM Interview, I spoke with Dennis Shiao, author of the It’s All Virtual blog and “Generate Sales Leads With Virtual Events.&# This video highlights the motivation

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

Determine which apps to incorporate based on the types of information your generating and which are appropriate for your company. I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: ”.  .

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day. Balance work with personal : This is a  biggie.

Sales Lead Generation Cycle: PR's Role

PR Meets Marketing

Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. Technorati Tags: lead generation marketing pr public relations sales cycle Our goal as PR professionals is to determine how our efforts impact the company's objectives. There are lots of ways that PR is measured with regard to brand building and thought leadership. The crude PowerPoint representation (to left)provides a rudimentary look at the sales cycle and how PR fits into this process.

Online Reputation Management: Radian6

PR Meets Marketing

Depending on the context, the lead generation manager can review and assign certain items to sales people. Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. Photo courtesy of Radian6. General Capabilities. Radian6 seems to have a very comprehensive search capability through different types of media.


Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Search Feeds.

Go Giants in World Series and Viral Video

PR Meets Marketing

In honor of the SF Giants in the World Series today, here is a viral video from a fan (Ashkon Davaran: twitter ashkonmusic) that has generated over 1 million views. This This video

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

Focus is moving from lead generation to lead maturation. technorati tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. icerocket tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions.  . Tags: research sales leads marketing sales siriusdecisions lead generation lead nurturing The goal is to position the company for when the economic upswing happens. Key points in the release included: 44 percent to reduce marketing spend for 2009.

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Measuring PR: The Quick and Easy Way

PR Meets Marketing

Generated By Technorati Tag Generator I was reading an article in PR News on what success looks like based on one's client and goals. This article got me thinking about the types of measurement that is near and dear to my heart. know there is discussion about using formulas to determine the value of PR based on advertising values or other methods to determine share of voice.

Seed Words Make Your PR Flower

PR Meets Marketing

Generated By Technorati Tag GeneratorIn my previous post, Search and Find - SEO Your Press Release , I mentioned how keywords play an integral role in your press releases. Since that post, I've learned more about how to find these keywords and determine the effectiveness of these keywords for PR. There are several tools out there to help research keywords.


PR Meets Marketing » Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Off topic – Alameda House for Short Term Rental

PR Meets Marketing

Generated By Technorati Tag Generator.  Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1200 a month. This is a short term rental or month-to-month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you’re interested, leave me a comment below or call 415-287-3209 for more information. Available June 1, 2009. Private patio and side yard (see photos below). There is a washer and dryer. Utilities (gas, water, electricity and garbage) are separate. - 20 minutes to San Francisco via bus.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Tiananmen Remembered – 20 Years Later

PR Meets Marketing

When Tiananmen happened, I was just a college freshman – fresh-eyed and away from home the first time in my life. I was just exploring my identity – second generation Chinese born to immigrant parents, seeking to understand how I fit into the world. By Grant Neufeld via Flickr. The incidents in Tiananmen were eye-opening, shocking and maddening at the same time. Fast forward 20 years. The anniversary sort of crept up on me. There is barely any mention of the anniversary on TV. It’s interesting to hear the lengths that the Chinese government is going through in advance of the anniversary.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

First, let me tell you, reading this book made me tired and glad that I’m part of Generation X. Though Dan is a millennial, many of the points in his book are relevant to individuals of any generation.  . Don’t get me wrong, I agree with Dan Schawbel , author of Me 2.0 and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. wouldn’t really add anything. Conclusion. Social Media.

Going to the Sales 2.0 Conference on March 4-5, 2009

PR Meets Marketing

Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. If you’re planning to be there, please let me know via twitter (@csalomonlee). All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

PR Meets Marketing

honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot of fodder for thought.  . I do want to provide my perspective on one aspect of Jennifer Leggio’s comment: Client service comes first, always. strongly believe that having a presence in the right avenues helps to drive an agency’s lead generation efforts. There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,&#.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Sales Lead Generation Cycle: PR’s Role. As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are:   . Off topic: Beijing Olympic Torch Relay. Let the 2008 Trend Lists Begin. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management. Astroturf Burns! PR Agency - Retainer Becoming More Popular. Search and Find - SEO Your Press Release. Additional Twitter Tricks – Twhirl. Brave New World of Media Pitching: LinkedIn. Have a great new year!  .

How I Use Social Media in My Job: Part 1 - Microblogging

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. There has been a lot written about how to use social media and what the ROI is from using the various tool. thought it would be interesting to highlight how I use social media for my day-to-day job.  . To put things into context, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. See how lazy I got going in-house…=).  . Remember, participate in conversations.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

technorati tags: Blogging Pitch Marketing Lead Generation Lead Scoring Search Twitter Weekly Digest. tags: Blogging Pitch Marketing Lead Generation Lead Scoring Search Twitter Weekly Digest. icerocket tags: Blogging Pitch Marketing Lead Generation Lead Scoring Search Twitter Weekly Digest. This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Lost opportunity anyone?  .

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Next Gen Marketing - Richard Karpinski of BtoB Magazine's  wrote a recent article about next generation tech marketing. Quality Versus Quantity - Brian Carroll of B2B Lead Generation Blog is an expert on lead nurturing. Hence, you may be generating lots of leads and blame the sales team for not following up. I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. Disclosing Everything? Listening to your customers will."    .

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

PRMeetsMarketig Weekly Digest: October 25, 2007

PR Meets Marketing

Less is More Brian Carroll writes the B2B Lead Generation blog and posted an interesting point about doing less may drive more results for sales lead generation efforts. Though Brian is writing this from a lead generation prospective, I wonder how much transfer to the media field? Who would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest:  . It's the Positive that Counts. Probably not. Know When to Fold ‘em. It's a BBS.

"I, Borg. I, Cece"

PR Meets Marketing

In the classic Star Trek: Next Generation "I, Borg" episode , a single borg is separated from his collective and learns to exist as an individual. In the world of an agency, the mentality is one of the Borg. The goal is to highlight team achievements and not individualistic ones. From an agency perspective, this is practical so no one person becomes integral to an account. If one person leaves, it minimizes impact to the collective. His seminal moment is stating, "I, Borg" - the point when he no longer refers to himself as part of a group but as an individual. What do you think?

Off topic - Alameda House for Rent

PR Meets Marketing

Generated By Technorati Tag Generator Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1600 a month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you're interested, leave a comment with your email address and I'll follow up with you about next steps. UPDATE - We have rented our house. Educational Brochure about Lead. Consent to Background/Credit Check Form. No smokers, pets or Section 8.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The direct outcome of lead generation is new contacts available for sales or marketing. Unfortunately, it doesn’t work that way.