Paul Gillin

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The Ins and Outs of AI Content Generation Tools

Paul Gillin

Artificial intelligence has become something of a buzzword in marketing, but not everybody is clear on how this technology can be used for content generation. Here are the essential insights and recommendations for how to implement AI-generated content into your business strategy. Can AI Replace Content Writers? Types of AI.

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Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” They report encouraging results. ” It’s a quick read and I think you’ll find some useful takeaways.

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How AI is automating writing and marketing messages

Paul Gillin

The following content was generated automatically by LongShot. There is a growing trend of using AI to generate content. The benefits of using AI to generate content include being able to create high-quality content quickly and cheaply. As AI technology advances, so does its ability to generate content.

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Cisco is also terrific a generating discussion. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Conversation Equation. million likes*.

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Attack of the Customers Roundup, July 25, 2013

Paul Gillin

3 Easy Steps To Turn Business Failures Into Customer-Generating Positive Case Studies. In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. . Open this article.

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The Power of B2B Communities

Paul Gillin

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.