quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  This is an ideal method to generate back links and create buzz about your paper.  Webinars generate leads as well via the registration process. Simply, these firms partner with online publishers in lead generation programs.  Well, your firm has written and produced a white paper. Now what? MORE >>

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Provide ongoing marketing ideas to engage target audiences and generate leads. At the beginning of any lead generation and marketing effort, is the message.  Introduction. MORE >>

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. Generate increased digital visits to your website. Provide ongoing marketing ideas to engage target audiences and generate leads. At the beginning of any lead generation and marketing effort, is the message.  Introduction. MORE >>

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Once I click on the source/medium in the report, I can see which landing pages generated conversions.  Google Analytics, Conversions, and Marketing Measurement. MORE >>

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Those objectives include revenue, market share, branding, and lead generation objectives. How many qualified leads. Cost-per-lead. MORE >>