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Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. Realistically, a fast food chain will never become a tech company but perhaps they can use technology to generate better efficiencies, generate new sources of revenue and provide better service to customers. Week of July 4th.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. NEW] Is Twitter's Data Trustworthy?

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

SEE ALSO: Check out our February top charts post and look for: “B2B Marketers’ Top Demand Generation Priorities” and “Why B2B Buyers Report Stronger Relationships With Vendors”. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of April 4th. Time will tell! Sources. 14 Apr.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

It will be interesting to see if Twitter does generate over $2.5B in 2016 with an estimated user base of 382M. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

These programs and networks have generated millions in revenue, lowered or eliminated content development costs and put our clients in front of buyers, more influencers and positioned them as influencers themselves. What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Sales and Marketing 1) Influencer Marketing. The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

Is it key contacts created or sales opportunities generated? SEE ALSO : How to Create Stronger Relationships with B2B Buyers  |   What Are B2B Marketers Top Demand Generation Priorities in 2016?  |  What Are the Top Strategic Programs Defining Marketing Departments? I see a lot of charts and many are aiming to measure how “effective” a marketing activity is. Week of May 2nd. Sources.

Linkedin for B2B Marketing

MI6 Marketing Agency

We’ve had success generating leads and biz prospects with Linkedin. Using Linkedin to Generate Web Traffic. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Learn more here ).

Social CRM for Small Business

MI6 Marketing Agency

It’s the next generation customer relationship management system, or social CRM, if you will. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. But, Nimble is much more.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

The Emerging Role of the CMO

MI6 Marketing Agency

Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. Single most profound change is how buyers now control the buying process.

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Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be!

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3.

What is Marketing?

MI6 Marketing Agency

Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. Maybe this is outdated, but if you were to think about your company and what it sells, these four things must be in place for you to generate revenue. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. It’s that simple. Summary.

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Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. Blog Chart of the Day Featured Blogs Charts Content Marketing Direct Mail Event Marketing Lead Generation Social Media MarketingOur readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Mi6 Quick Tip #2

MI6 Marketing Agency

Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. They share insights and knowledge on these topics on their blog.

Tips 39

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. Lead Generation Investment. Conclusion. I see a great opportunity for marketing, business developers and sales to put together a strong program that integrates customer engagement, content development and lead generation.

Mi6 Quick Tip #7

MI6 Marketing Agency

Marketing, Lead Generation and Selling to CIOs. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. Read more here.

Tips 34

B2B Marketing Framework

MI6 Marketing Agency

Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing that makes a difference for you, your business and your customers.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Head Scratcher and Belly Buster Post: May 2016

MI6 Marketing Agency

If you understand the the tech startup scene you’d be familiar with the concept of “minimum viable product” This is where the startup “ships” a product (usually software but not limited to it) that is as lean as possible in order to get the product out to market and then generate feedback on the usability, acceptance and you guessed it areas to improve.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. See #5 below).

Are You Giving More than Your Receiving?

MI6 Marketing Agency

Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Can this be applied to business today?

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

Mi6 programs create relationships, build reputations & generate revenue. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Watch an Interview About This Linkedin Group. Some Thoughts.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012. Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media Marketing

How to Align Marketing & Sales

MI6 Marketing Agency

Marketing, Lead Generation and Selling to CIOs. Blog Featured Industry News: B2B Marketing The B2B Specialists Podcast Business Development Buying Process Lead Generation Marketing Strategy TrendsAn Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. Related Posts.

Mi6 Quick Tip #3

MI6 Marketing Agency

These box events generated a Gross Margin to Cost ROI of 25:1. In 2008 they were attributed to helping generate $3M in booked sales, and a sales pipeline of $4M. All sales opportunities that were uncovered, advanced or closed, in part, by the event need to be flagged in sales forecasts to the event in order to generate an ROI report. Not About Putting “Bums in Seats&#.

Tips 28

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

What’s interesting and worth drawing to the CEO of Capstone Infastructure Group’s attention is that Ontario Power Generation (OPA) and SaskPower are both on Twitter. This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  The answer? The same applies to social media.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

This Mi6 briefing webinar provided B2B technology marketers and business development professionals with actionable information and insights on the most effective ways to engage with B2B hi-tech buyers in order to create awareness, build your reputation and generate demand for your hi-tech company. Lead Generation Optimization, Key Trends Analysis (CSO Insights, 2010) [paid research].

My top 3 tweets #9

MI6 Marketing Agency

This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 2: Infographic. Why top 3?: 

Apple Taking a Bite Out of Facebook and Google

MI6 Marketing Agency

Our advice is to create great content that generates word of mouth via social sharing and commenting. By the way, Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. Source: Techcruch. Worth a read.

January Mi6 Chart Toppers

MI6 Marketing Agency

While email is the most popular “tell a friend” tool to use, social networks generate more clicks or conversions. #10 Chart: What US Mobile App Users Expectations for Branded Apps (Source: Harris Interactive via @eMarketer). January 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. Tweet.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

What was Linkedin Thinking?

MI6 Marketing Agency

More importantly our members are connecting , creating opportunities and generating business together. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Things were going great! My question is why?

The Prickly Side of Marketing Automation

MI6 Marketing Agency

Blog Featured Mi6 Quick Tips "Lessons Learned" Business Development Buying Process Email Marketing Engagement Lead Generation Marketing Automation Online Marketing Social ProspectingAre you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. Five Emails I Didn’t Need or Want. How so? Thanks Enjoy”. Ahhhh… ok.I think! Some Thoughts.

Top Posts This Week

MI6 Marketing Agency

Best Marketing Posts Blog Featured Blogging Branding Facebook Lead Generation Online Marketing Small Business Smartphones Social Media Social Media Marketing TwitterHelping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Top Marketing Posts for Week of June 20, 2011.

What’s the Deal with Venture Capital Funding?

MI6 Marketing Agency

These entrepreneurs need access to expertise and initial rounds of funding to build a strong business foundation, commercialize their offering and generate revenue. Companies can use social sharing, social networks and crowdsourcing to generate awareness and leads. Mi6 creates B2B social networks & communities that build reputations, generate results and make markets.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.