| | | Measurable Marketing | |  Generation | 18 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING NOVEMBER 10, 2011  LinkedIn for Lead Generation: 5 Ways to Get Started If you have any other tips or tactics for using LinkedIn for lead generation, post them here If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. Go Team! | MEASURABLE MARKETING OCTOBER 12, 2010  The Benefits of Online Lead Generation Econsultancy has released its 2010 Online Lead Generation Report which is produced in association with Clash-Media , a lead generation specialist. The report, which gives a, “detailed overview on how companies are using the internet to generate leads for their consumer-focused businesses.&#. Do any of the findings we’ve mentioned here surprise you? | | | | | |
| MEASURABLE MARKETING SEPTEMBER 30, 2011  Gamification and Your Website: The Next Frontier? User- Generated Content. The aim here is to provide incentives for visitors to generate their own content on your site. How can you reward people for this type of user-generated content? You may have heard some buzz around the notion of gamification. The term has been. characterized by some as the next frontier in web and mobile, one predicted to. So what is it? Feedback Tools. | MEASURABLE MARKETING OCTOBER 1, 2010 6 Things I’d Tell Someone Who Wants to Start a Business Blog (that I wish someone would have told me) You need a crank for generating readers. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. You should constantly be thinking about what you’ll write about, and you should be writing down whatever comes to mind. Every now and again that might come together into something you can use, often it won’t. The point isn’t to blog on demand, but to occasionally knock out a post that demands to be read. know, I know, it sucks. You have no idea. | MEASURABLE MARKETING APRIL 4, 2011 5 Demand Generation Best Practices Effective demand generation is crucial for building interest in your organization’s products and services but many organizations are confused about the key elements of building demand. This is one of the most basic, and most important, elements for effective demand generation because if you’re not sure what a quality lead looks like, how can you tell if you’re building demand successfully? Keeping your demand generation campaigns targeted helps improve your response rates. Have clear lead definitions. Keep campaigns relevant and targeted. | MEASURABLE MARKETING FEBRUARY 23, 2012  Webinar Recap - Content Marketing for Lead Gen: How to Get Started next generation CMS, analytics and social media tools are all essential for content marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started". Our presenters, Dan Biggs, Digital Strategist for Station X, and myself, were very excited about the topic, and we had some great questions. Kickstarting Your Own Content Marketing Program. | | | | | | | |
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MEASURABLE MARKETING | WEDNESDAY, NOVEMBER 23, 2011 Webinar Recap - 7 Tips to Get More Leads from Your Website
Our hosts, Dan Biggs, Digital Strategist at Station X Communications and Adam Koebel, Client Success Specialist at Marqui, provided their insights into the world of online lead generation, exploring 7 simple tactics to help you get more leads from your website. Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance! If you'd like to know more, check out the full webinar here. We also had a few outstanding questions: Jeff, you had a question about suggestions for a good resource on industry benchmark data. MORE >> -
MEASURABLE MARKETING | TUESDAY, SEPTEMBER 4, 2012  User Focused Design
Nowhere is this more evident than with In-Place Editing, the latest feature of our world-class Next Generation Content Management (NGCMS) platform. As a product manager at Marqui, I’ve seen firsthand how software development is changing. In the past, designers would build specifications, mock-ups and wireframes and send them to developers for build-outs, testing and launch. But somewhere along the line, the interaction between the users and the software would get lost. The result is better software that is easier to use. • Contextual editing. MORE >> -
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 12, 2011 Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year
Our hosts, Richard Sharp, VP of Marketing, and Adam Koebel, Product Specialist, provided their thoughts and observations about the current digital marketing and next generation CMS landscape. The next generation of CMS is agile, flexible and marketing-enabled. • Next generation CMS allows for a lead’s successful journey through multiple touchpoints. If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. We had a great group in attendance! MORE >> -
MEASURABLE MARKETING | FRIDAY, FEBRUARY 17, 2012  Going Local: 4 Tips and Tricks for Getting the Most out of Local Search
User- generated content like reviews affirm your business credibility to search engines, and will help your rank in local search results. Marketers cannot ignore the rising. importance of local search. If you can work to strengthen your organic and local search rankings, you'll be in a fantastic place relative to your competitors in 2012. To drive this point home, try writing these stats down and posting them in your workspace. Local search is growing rapidly, expected to increase as much as 10% per year through to 2015. Review Your SEO. Build Your Local Profiles.and Update Them. MORE >> -
MEASURABLE MARKETING | TUESDAY, MARCH 29, 2011  QR Codes: A Mobile Marketer’s Dream?
With the next generation of mobile devices featuring everything from pre-installed QR reader software and QR readers already included in apps like Blackberry Messenger, this technology is only continuing to grow in popularity. At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. QR codes really caught SXSW by storm this year with lots of demonstrations of the technology and integrations like a scavenger hunt as well as some creative, “No Parking,” signs. MORE >>
- Top Tools for Today's Digital Marketer MEASURABLE MARKETING | THURSDAY, MAY 24, 2012
- The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 15, 2012
- SOPA: The Rise of a New Internet Era? MEASURABLE MARKETING | THURSDAY, JANUARY 19, 2012
- 5 Ways Marketing Automation Platforms can help Your Demand Generation MEASURABLE MARKETING | MONDAY, SEPTEMBER 27, 2010
- B2B Lead Generation Metrics: Which is More Important Lead Quality or Lead Quantity? MEASURABLE MARKETING | THURSDAY, SEPTEMBER 30, 2010
- Webinar Q&A: April 21, 2011 - How to Build a Long-Term SEO Strategy MEASURABLE MARKETING | THURSDAY, APRIL 21, 2011
- 3 Ways You may be Sabotaging Your B2B Website MEASURABLE MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
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