Images and our attraction to them are not unique to the mobile or social generation. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. It's a characteristic that businesses are tapping into across the social space. MORE >>

This mash up has caused a society to feel wanting for genuine substance, generations to reflect on their contribution to the greater good, and a crisis of conscience. For generations, marketers have devised ways to generate demand, create locked-in recurring revenue customers, and increase profits. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism. MORE >>

This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. In this piece Murray makes the point that sometimes as a journalist he was concerned his sources would not like the piece when published. In a section Murray writes “People, I have found somewhat to my surprise, want less to be praised and more to simply be seen—for who they think they are—and heard, for what they have to say.&# More on the embedded corporate journalist. MORE >>

In their quest they developed an internal communications platform that generated thousands of conversations across the company. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. MORE >>

Generation Y – the under 25 crowd – are constantly wired. Social media may be about more than marketing for all generations – but marketing will need to be all about social media when it comes to the new Wired generations and their disposable incomes. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Social media is a movement. MORE >>