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Armstrong This Generation’s Nixon For PR

Marketing Edge

Lance Armstrong will go down in history for the best PR comeback in a generation. Lordy Lordy, will wonders never cease in the world of public relations. that’s my prediction) The last time. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

PR 25

An Experiment in Brand Journalism

Marketing Edge

growth, “because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.&# The report also predicts that the mobile web market will reach $19 billion by 2014. I am fortunate to have had Verizon Wireless, a regional client, to also be interested in supporting this coverage.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Crash the Super Bowl with user-generated advertising The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. What should I do? New school: Main Street makes the connections. You bet.

Video Tips For Trade Shows and Conferences

Marketing Edge

Challenge Your Answers Content Marketing Uncategorized lead follow-up lead generation trade show marketing trade shows video video marketingYou make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Blog Post Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingTime 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. For example, a video case study can be edited into separate clips that address a focused issue. This clip can be on YouTube, included [.]

3 Reasons Why This Headline Works

Marketing Edge

I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Sure some will say the Solutions Headline gets to the point, they are highly search friendly, and they make life simple. No it doesn’t work that way.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Paul food shelter.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Wichita, KS Tweet Up, March 12 from Albert Maruggi on Vimeo. Give a listen to the video.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Does Your Company Need A Social Media Policy?

Marketing Edge

Cathy thanks as well for your email compliments on this piece about generating leads with social media. If lead generation is a a topic of interest give a listen to Swartzman’s interview with the CEO of Slideshare about using that presentation community platform as a forum for thought leadership. Time 22:27. Yes, this requires a little bit more thought.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

The Marketing Edge first posted in February 2005. - I’ve recommended that audio be used in a variety of ways, from general shows that enhance brand building on the web to targeted, niche information that is part of a focused lead generation cycle. Time 21:22. Here is some simple math. OK, that one to me might be a stretch, but hey it’s a statistic, a snapshot right. Yes including me.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

hope that revenue generation and market awareness/demand morphs from interruption and manipulation into support and association. I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. I’ll just pick up here from that post and subsequent comments. Thomas.

Five Ways PR Will Adapt to the Next Generation Newsroom

Marketing Edge

It was led by Chris O’Brien, who in addition to being project manager for the Next Generation Newsroom, is a business columnist for the San Jose Mercury News. Time 30:05. What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. The beauty of this project is that it’s not just research and concept; the blueprint of the next newsroom is now a proposal being considered by Duke University. Paul, MN, food shelter. Please stop.

16,000 Ways to Mess With Twitter

Marketing Edge

In the video, Bill Crobsy, the founder of the Twitter Traffic Machine system, is thrilled about two qualities of his system, 1) it gets 16,000 targeted people to follow you in 90 days and 2) at any time it can get two percent of them to click on a link to content that is automatically generated. Perhaps it’s the “Infomercial-esque” style of marketing that generates a visceral reaction.

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others. Let’s connect some dots. will respond favorably.

Can Your Personal Brand Be Too Popular?

Marketing Edge

Mr. Rogers told generations that each one of us is special and unique. Fourth Reaction: Allow personal brands to proliferate: Some companies allow for employees to create their own blogs, generate revenue on their blogs, and be who and what they want.&#. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. Ouch, that's a tough one.&#.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

He is quoted in Ad Age “I think when we call it ‘consumer-generated media,’ we’re being predatory,&# he said. Consumers weren’t trying to generate media. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn't even like the words social media! More Movement Than Market. “Who said this is media?

Marketing Edge

Marketing Edge

He is quoted in Ad Age “I think when we call it ‘consumer-generated media,’ we’re being predatory,&# he said. Consumers weren’t trying to generate media. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? The answer and examples are right under your nose.

Keeping a social network rolling, America’s RV community

Marketing Edge

What are the some of the elements of a successful social network, 1) similar interests. 2) some what complex or shall I say comprehensive information topics which stimulate knowledge sharing and interaction. 3) individual experiences that provide value to the greater group. 4) ample amount of potential user generated content. OK, I'll admit it, I'm a freak for RVs.

It is a Gift to be a Relevant Marketer

Marketing Edge

Are mass lists useful in lead generation for health care? Tags: Healthcare marketing lead generation for health care prospecting social media for healthcare Time 20:52. This year a marketing firm that will go nameless gave me a gift. They showed me the importance of being relevant. It was an interesting lesson that I turned into an entertaining podcast, but it’s better if you be the judge of that. The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. Am I missing something here?

You Need to Answer, Who Are YOU in 2010

Marketing Edge

It is a huge mistake to interpret this as a green light to pummel the public with heretofore defined advertising dribble wrapped inside user generated content, however, it is an opportunity to reconsider what advertising and PR look like in your company. Tags: advertising marketing public relations interruptive advertising lead generation PR In 2010 Marketers and PR professionals must resolve their personality crisis. No they are not jibber jabbing about Red Bull this or that, they are covering the things their Fans, Friends, Followers, oh yeah, customers are into. Not cool.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

In their quest they developed an internal communications platform that generated thousands of conversations across the company. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday.

SxSw What’s it Good For?

Marketing Edge

Will the wide open landscape that is fertile ground for the first generation of web 2.0 South by Southwest a place to see and be seen for sure. It was for music and film the primary focus of the festival for years, and now it is for the world of social interactive media. Any place where you need to be on a list to get into a party will have that kind of cache (typo intended for geek punery). As a DJ in Philly in the early dance era I get the whole list thing. Let’s put celebrity in perspective, SxSw is not the Oscars, but social media is getting its celebrities. Paul, MN.

Marketing Edge

Marketing Edge

REI can build a larger following in 2008 across its wide variety of constituents: campers, cyclists, kayakers and on and on. 2) The Twitter piece can tie into a microsite with a combination REI expert- and user-generated content for REI Adventure. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. That’s not very green. Didn’t crack the code.

The Embedded Corporate Journalist – The New PR

Marketing Edge

This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. In this piece Murray makes the point that sometimes as a journalist he was concerned his sources would not like the piece when published. Corporations will gain more among their employees and their intended audiences by living a bit more actively and willing to talk about the elements of decisions as they are unfolding instead of waiting for the everything to be perfect and scripted.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

In some ways, they are seen as not being part of a larger revenue generation, project creation machine, but an independent auditor. Yesterday Chris Brogan and I strolled the Mall of America. This was the first time at the Mall of America for Brogan, who, as a father of young children, was amazed and delighted by the incredible distractions provided by the life-size roller coaster and other amusement rides at Nickelodeon Universe. To most outside of Minnesota, the closest you get to an amusement ride inside a mall is the $.25 horsey plugged in next to the candy vending machine.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? “Yikes! Thousands of hits with no media buy!

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: viral This entry was posted on Thursday, July 12th, 2007 at 6:40 am and is filed under marketing , search , user-generated , video. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. will even contribute to this.

Is Patient Blogging Helpful or Harmful

Marketing Edge

Tenderich has built a tremendous community about diabetes and through this community’s active blogging is generating shared knowledge to improve diabetes treatment. I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. We will be joined by Amy Tenderich of Diabetes Mine. You can call in (646) 716-4882, ask questions or send in questions on the @AlbertMaruggi tag.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Patient Blogging A Big Help When Done in Context

Marketing Edge

As more information is available online, physician ratings becoming more comprehensive, perhaps even standardized, the concept of taking an active part in physician selection as opposed to being directed to see specific physician, will be commonly accepted by younger generations. This concept is right in line with the generational trend to be in greater control, whether it’s online music, travel arrangements, banking, or healthcare, the trend is for a more engaged, informed consumer who also has the ability to share their experience, good, bad, or indifferent. _.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Is this customer-friendly language? Come on. Contribute!

When Your Business Bears Its Soul, Keep The Story Going

Marketing Edge

realize this is not conventional wisdom, doing work that isn’t about generating revenue at a time when revenue is essential, but we don’t live in conventional times nor has conventional wisdom done much for any institution in America right now. It is a story replayed across the country, small business struggles to stay afloat, owners don’t take salary, banks don’t give them credit, now what? Yipes. As a business owner, I’m reading the article in yesterday’s paper half wondering how they are going to get out of this predicament and half hoping it doesn’t happen to me, Double Yipes.

Three Elements of a Winning Blog Post

Marketing Edge

By writing about those on the list it generates at least a little conversation among those on the list. I’m a fan, friend, and peer of Lee Odden. His blog post on the Top Rank Blog today is about the best social media podcasts. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.