Industrial Marketing Today

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In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. That […] The post In Industrial Lead Generation, a Lead is a Lead, Right? by Achinta Mitra appeared first on Industrial Marketing Today.

How Industrial Marketing Influences Buyers

Industrial Marketing Today

That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Industrial marketing precedes industrial sales. That is the reality today. understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. This is only a content summary.

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Content Marketing Inbound Marketing Industrial Marketing Strategies Digital marketing for manufacturers industrial lead generation Industrial MarketingMost manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. This is only a content summary.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. This is only a content summary. Please click on the headline to read the full article.

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Buzz 102

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation formEmail marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. This is only a content summary.

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

Industrial Lead Generation BANT Industrial Marketing leads for industrial salesSales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. This is only a content summary. Please click on the headline to read the full article.

BANT 101

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. This is only a content summary. Please click on the headline to read the full article.

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. Content Marketing Industrial Marketing Strategies Industrial Websites industrial lead generation Industrial Marketing I hope you have already started planning your industrial marketing strategy for 2015. It would be easy to dive right into [.] The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Content Marketing for Manufacturers Must Go Deeper than ToFu

Industrial Marketing Today

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Here’s another finding, according to [.] The post Content Marketing for Manufacturers Must Go Deeper than ToFu by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” This is only a content summary.

How Industrial Content Marketing Builds Stronger Relationships Based on Trust

Industrial Marketing Today

Content Marketing Industrial content marketing industrial lead generation Industrial Marketing Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start and build new business relationships have changed in today’s digital age. Ask any successful salesperson and s/he will tell you that trust is the key to building strong and sustainable relationships. [.] This is only a content summary. Please click on the headline to read the full article.

Industrial Lead Generation Can’t Happen Without Conversations

Industrial Marketing Today

Content Marketing Industrial Lead Generation Industrial Marketing What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Industrial Marketing Today

Search Engine Optimization (SEO) Content marketing strategy Conversion optimization industrial lead generation Industrial MarketingI find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?”

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. What were the most effective SEO tactics used for lead generation in 2012? Here is a key takeaway from the report, “When it comes to generating new business, industrial companies are focused on quality, rather than quantity.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

What I’ve outlined here is my process for developing a sound content marketing strategy for industrial clients who are new to using inbound content marketing for generating more high quality leads at a lower cost per lead. Content Marketing Inbound Marketing Industrial Lead Generation Industrial Marketing content creation Content marketing strategy Industrial and manufacturing marketing journalism publisherI’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.”

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

These steps take time, at least six months for all the moving parts to mesh together like a finely tuned engine that will drive lead generation and generate sales. The great thing about inbound marketing is that it will continue to generate sales that are exponentially larger than the cost of the consultant’s initial retainer. It is a long journey.”.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing for Industrial Distributors

Industrial Marketing Today

Content Marketing Inbound Marketing industrial lead generation Industrial Marketing ToFU Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. Right off the bat let me say that this post is not about email marketing versus social media. Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation HubSpot marketing automation Measuring ROI Pardot Prospect Profiling Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Marketers Face ROI Challenges

Industrial Marketing Today

Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Industrial Marketing Can’t Succeed Without Sales

Industrial Marketing Today

Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs I can assure you this is not another post about sales and marketing alignment. Plenty has been written on that topic already. I am sure you’ve read many articles about [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues. Your process is more of a direct route, one that requires being “speced in” or “designed in” to generate an RFQ and/or sale. See my earlier post, “You’ve Got Traffic. Now What?” ).

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. This is more so for industrial marketers because generating a steady stream of high-quality sales leads plays a far more important role than other B2B marketing objectives such as branding, thought leadership and/or community building. A lead is a lead, right?

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information. Content Marketing Inbound Marketing Industrial Lead Generation Industrial Marketing industrial lead generation MoFU Sales funnel ToFU

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Industrial Marketing Today

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Generating better qualified leads at a lower cost and reducing wasted resources on RFQs that are not a good fit for you. Overall, I think 3D CAD models and 2D drawings are extremely effective in generating more sales-ready leads for manufacturers and industrial distributors. Content Marketing Inbound Marketing Industrial Lead Generation Industrial Marketing Sales Strategies 2D CAD drawings 3D CAD models industrial lead generation

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet. I’m not trying to be clever or facetious with my headline.

Content Marketing for Engineers

Industrial Marketing Today

Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. know it’s Emerson again.

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Industrial Marketing Today

Industrial Lead Generation Industrial Marketing Automation industrial lead generation marketing automation MQL SQL Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Purpose Driven Industrial Blogging

Industrial Marketing Today

Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].