Before you jump on the blogging bandwagon, carefully consider these caveats: A blog is not a quick-fix for lead generation. Don’t look at your blog to be the primary lead generator. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets. Business Blogs Inbound Marketing Industrial Blogs Social Media Marketing B2B Lead Generation Industrial blogs Industrial Marketing Manufacturing marketing Social mediaSource: 2011 Economic Outlook Survey by GlobalSpec.). MORE >>

The primary goal is to generate better quality leads from their websites. Lead generation and conversions will only happen when your content is relevant and engages your visitors. Content Marketing Inbound Marketing Search Engine Optimization (SEO) content creation industrial lead generation Industrial MarketingContent marketing is a central topic in most of my recent conversations with industrial companies. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). Why do I say that? MORE >>

Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. Make them the hero who found the right solution that will save their company tens of thousands in costs and/or generate hundreds of thousands of dollars in future revenues. Content Marketing Inbound Marketing Industrial Marketing Industrial Marketing Strategies Sales Strategies industrial lead generationAccording to them, that has always been a job done by sales and not marketing. Your customer is an OEM/Fabricator. MORE >>

For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That mindset is even more important today if you don’t want to drown in the deluge of online content. MORE >>

One QR code on the permit generates a GIS map of the parcel that relates to the permit and the other QR code links the user to the permit detail report website. Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work. Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. What are QR codes? Practical uses of QR codes in the AEC industry. Links can lead to safety and first aid videos. MORE >>