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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

The greatest content marketing case study in history

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” The basic art was user-generated content. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration. Here we go. The reaction was amazing.

10 simple tweaks to generate more sales through blogs

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The post 10 simple tweaks to generate more sales through blogs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? Have ads for your products. Integrate! 5.

The next generation of bloggers is here. And they are computers

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If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn’t it? Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content marketing strategy: Start with questions, end with insights

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Essentially, it’s a content idea generator! consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” move to insights.

Five new content forms rocking the marketing airwaves

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Infographics are already one of the most shareable types of content but let’s take them to the next level. A new generation of infographics are visually stunning and find new ways to engage readers. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. link].

Batman, Pokemon, and an essential lesson from the heart of marketing

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Like me and Batman, Pikachu and company has its own generation of passionate fans. Because the desire for the product was “pre-loaded” into an entire generation. Let’s admire the amazing way Nintendo has nurtured that love over decades, the way they have respected their customers, and found ways to re-invent their brand to make it relevant to a new generation.

How to become an influencer (even if you’re a little guy!)

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This is not something that happens overnight, but with the right moves, you can generate an authentic following. That’s ” They pick topics for the sole purpose of generating money. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. The game is different now, and it’s much more competitive to be an influencer.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Use This Agenda For Your 2016 Content Marketing Plan

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Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives.

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5 Reasons most content marketing is FAR behind where it needs to be

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The length determines the story? A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again?

Does every business need content marketing? A reality check.

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Many employees are second- or third-generation workers and are stuck in very old and unproductive work habits. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He has a finite number of customers — a handful of companies rolling steel in the US.

28 Super Easy Tips on How to Promote Your Content

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We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” So let’s break it down, people.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Break the mold: Why content marketing needs to be like a chalupa

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On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. Taco Salad.

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Four online business rules that don’t exist any more

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Wrong.

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Lead generation (not just sales but also new business connections, new employees, suppliers). Advertising works. SEO benefits.

How to write 3,000 words every day when you don’t feel like it

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Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. So what happened?

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

How SMBs can get more leads through marketing automation

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In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. They provide you with all of the tools you need to market to other businesses and generate more leads. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important? InfusionSoft.

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.

A new process to quantify content marketing success

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Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. The Process.

Why this is the most difficult (and fun!) time to be in marketing

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One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. One reason I am differentiated as a marketing consultant and writer is that I'm old … it helps me connect the dots between decades and generations, between trends and fads. Online networking skills.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

33 Inspiring B2B digital marketing case studies

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The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The social media listening center has had an ROI of +281% in 5 months to generate an annual benefits of $1,596,292.

5 questions you should ask yourself every day before bed

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. Serve others.

Three drastic marketing changes ahead for 2017

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. The holy grail. The mother base of all missions. However, I no longer believe that. Wooza!

Personal brand or company brand? The new realities of life online

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Last year, for the first time in history, a computer-generated news story ran in the Los Angeles Times. By 2020, it is projected that 75 percent of the news will be computer-generated. It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

The Net Generation and the future of social media marketing

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Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. The rising generation can sniff out a fake. There may be some truth in pegging them as a narcissistic generation but they also care about community, close relationships, and security. Customization. They want options. Tweet.

Are you ready for the mega-shift from social media to private media?

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The company founder insists it is “not a social network.”

The FTC and Influence Marketing: The crackdown begins

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Department store chain Lord & Taylor has just reached a settlement with the FTC after social posts and online articles generated for its native advertising and influencer campaigns were not clearly designated as sponsored content. million users and generating 328,000 brand engagements. million users and generating 328,000 brand engagements. Just ask Cole Haan.

5 Big tips to make LinkedIn ads work for you

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But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. By Eric Wittlake, {grow} Contributing Columnist. Scale.

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

5 Ways Twitter is changing the world (despite what the critics say)

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Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. I was recently interviewed by CNN  about how Twitter is shaping the world. Re-defining news . It’s immediate. Hashtag activism.

Podcasts and advertising: Meet social media’s new super power

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

Is there a place for social media in a boring business?

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Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. An entire generation is finding businesses and services through Facebook search. The social web is where a generation is going to connect, learn, and discover. This is a question that seems to pop up a lot.