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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

Batman, Pokemon, and an essential lesson from the heart of marketing

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Like me and Batman, Pikachu and company has its own generation of passionate fans. Because the desire for the product was “pre-loaded” into an entire generation. Let’s admire the amazing way Nintendo has nurtured that love over decades, the way they have respected their customers, and found ways to re-invent their brand to make it relevant to a new generation.

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The next generation of bloggers is here. And they are computers

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If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn’t it? Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

Why Instagram will not kill Snapchat

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No matter how loud Facebook thunders at them, this generation will probably stick with Snapchat. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. In fact, they pretty much copied them stroke for stroke. So … I told you so. like it.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

Use This Agenda For Your 2016 Content Marketing Plan

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Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives.

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Podcasts and advertising: Meet social media’s new super power

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

Break the mold: Why content marketing needs to be like a chalupa

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On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. Taco Salad.

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5 Reasons most content marketing is FAR behind where it needs to be

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The length determines the story? A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again?

Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

The FTC and Influence Marketing: The crackdown begins

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Department store chain Lord & Taylor has just reached a settlement with the FTC after social posts and online articles generated for its native advertising and influencer campaigns were not clearly designated as sponsored content. million users and generating 328,000 brand engagements. million users and generating 328,000 brand engagements. Just ask Cole Haan.

28 Super Easy Tips on How to Promote Your Content

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We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” So let’s break it down, people.

Are you ready for the mega-shift from social media to private media?

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The company founder insists it is “not a social network.”

Four Strategies to survive automated writing and content bots

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This is an example of computers beginning to pass the famed “ Turing Test ” of computer-generated content that is indistinguishable from human effort. Labs around the world have announced computer-generated poetry , music , sci-fi novels , and rap lyrics. A few months ago, I participated in a study to rate the quality of 10 different blog post writers. Automated writing!

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

Six methods for smarter marketing segmentation

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Generate processes and workflows for the above operations so your automated campaigns can be put together with ease. Generate processes and workflows for the above operations so your automated campaigns can be put together with ease - Figure out ways to automate time-consuming tasks (HubSpot has the idea) - Look to the future: train the team and make lead management an automated task.

Are you becoming an obsolete marketing professional?

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Providing avenues for ongoing user-generated content is one way to stay relevant by empowering a community to share its own story, to be the story, weaving in the brand in authentic ways. Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. The Millennials are coming! For now. Adapt or die.

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Lead generation (not just sales but also new business connections, new employees, suppliers). Advertising works. SEO benefits.

How to write 3,000 words every day when you don’t feel like it

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Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. So what happened?

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Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

A new process to quantify content marketing success

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Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. The Process.

When all the hard work on social media … just doesn’t work

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The platform’s survival depends on gaining enough viewers (subscribers) to generate advertising revenue. I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. And, it didn’t work. Here is Ray and his story. Crazy?

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Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.

33 Inspiring B2B digital marketing case studies

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The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The social media listening center has had an ROI of +281% in 5 months to generate an annual benefits of $1,596,292.

Adding fuel to the fire: How important is Facebook?

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To go mainstream, they needed to be relevant to this generation, period. To go mainstream, they needed to be relevant to this generation, period. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. The research does not necessarily say teens are moving away from Facebook. How important is Facebook? The rest of the story.

Personal brand or company brand? The new realities of life online

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Last year, for the first time in history, a computer-generated news story ran in the Los Angeles Times. By 2020, it is projected that 75 percent of the news will be computer-generated. It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand?

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Why this is the most difficult (and fun!) time to be in marketing

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One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. One reason I am differentiated as a marketing consultant and writer is that I'm old … it helps me connect the dots between decades and generations, between trends and fads. Online networking skills.

New research explodes the status quo of customer service

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. How much time do you spend each week learning something new? Two cool new apps for the content creator. Lots of possibilities here. Here we go ….

5 Ways Twitter is changing the world (despite what the critics say)

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Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. I was recently interviewed by CNN  about how Twitter is shaping the world. Re-defining news . It’s immediate. Hashtag activism.

New research: An exceptional path to social selling success

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Related Stories The dangerous confusion of sales and content marketing Four overlooked B2B marketing ideas you can use now Using content-related quizzes to generate leads. “Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. The work was sponsored by Dell and can be found in its entirety here.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Using content-related quizzes to generate leads

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With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas. By JP Misenas, {grow} Community Member.