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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Does your content generate leads or relationships?

10 simple tweaks to generate more sales through blogs

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The post 10 simple tweaks to generate more sales through blogs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right? Well, sometimes it’s OK to sell. You have to make money at some point, right? Have ads for your products. Integrate! 5.

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The next generation of bloggers is here. And they are computers

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If your competitor turns to automated content generation and then you do the same thing, it simply escalates an unwinnable arms race, doesn’t it? Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

Five new content forms rocking the marketing airwaves

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Infographics are already one of the most shareable types of content but let’s take them to the next level. A new generation of infographics are visually stunning and find new ways to engage readers. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. link].

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Use This Agenda For Your 2016 Content Marketing Plan

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Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. The Content Marketing Plan (Agenda). Business Objectives. Brand Objectives.

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Four online business rules that don’t exist any more

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. Tony’s response: “Making college free doesn’t solve the bigger problem–the second you graduate, your skills are outdated.”. The funny thing? Wrong.

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5 Reasons most content marketing is FAR behind where it needs to be

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The length determines the story? A key point from the conference is that people from every generation still consume long-form content if the content is interesting and compelling. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. But how do we get them to COME BACK again?

Three drastic marketing changes ahead for 2017

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. The holy grail. The mother base of all missions. However, I no longer believe that. Wooza!

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

5 questions you should ask yourself every day before bed

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. Serve others.

Break the mold: Why content marketing needs to be like a chalupa

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On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The crowd-sourced, holographic protests generated worldwide news coverage and 400 million online impressions. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. Taco Salad.

28 Super Easy Tips on How to Promote Your Content

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We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” So let’s break it down, people.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Lead generation (not just sales but also new business connections, new employees, suppliers). Advertising works. SEO benefits.

How to write 3,000 words every day when you don’t feel like it

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Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. So what happened?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How I get more stuff done than you: Focus

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As a small business owner, I need to focus like a laser on the activities that generate revenue, and ONLY those activities. Speaking at a conference may generate leads but the content probably originates on a blog post. By Mark Schaefer. For me, there are three: Clients — Creating exceptional and actionable marketing strategies. There is a synergy between these elements. Focus.

A new process to quantify content marketing success

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Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. The Process.

Are you ready for the mega-shift from social media to private media?

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The company founder insists it is “not a social network.”

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Why this is the most difficult (and fun!) time to be in marketing

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One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. One reason I am differentiated as a marketing consultant and writer is that I'm old … it helps me connect the dots between decades and generations, between trends and fads. Online networking skills.

Podcasts and advertising: Meet social media’s new super power

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You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

The FTC and Influence Marketing: The crackdown begins

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Department store chain Lord & Taylor has just reached a settlement with the FTC after social posts and online articles generated for its native advertising and influencer campaigns were not clearly designated as sponsored content. million users and generating 328,000 brand engagements. million users and generating 328,000 brand engagements. Just ask Cole Haan.

33 Inspiring B2B digital marketing case studies

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The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The social media listening center has had an ROI of +281% in 5 months to generate an annual benefits of $1,596,292.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Why Instagram will not kill Snapchat

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No matter how loud Facebook thunders at them, this generation will probably stick with Snapchat. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. In fact, they pretty much copied them stroke for stroke. So … I told you so. like it.

Personal brand or company brand? The new realities of life online

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Last year, for the first time in history, a computer-generated news story ran in the Los Angeles Times. By 2020, it is projected that 75 percent of the news will be computer-generated. It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand?

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

5 Big tips to make LinkedIn ads work for you

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But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. But with skills targeting, you can target people involved in specific areas within marketing, such as B2B Marketing, Demand Generation or Account Based Marketing. By Eric Wittlake, {grow} Contributing Columnist. Scale.

The Net Generation and the future of social media marketing

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Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. The rising generation can sniff out a fake. There may be some truth in pegging them as a narcissistic generation but they also care about community, close relationships, and security. Customization. They want options. Tweet.

5 Ways Twitter is changing the world (despite what the critics say)

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Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. Twitter chats, the ubiquitous hashtag, and even the ability to shorten links to promote content were all user-generated ideas. I was recently interviewed by CNN  about how Twitter is shaping the world. Re-defining news . It’s immediate. Hashtag activism.

Social media giants tighten their grip on small content producers

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Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. They claim that big corporations lament the new competition of user generated content and using their power and money to “fight” against that trend. By Mars Dorian, {grow} Contributing Columnist.

Is there a place for social media in a boring business?

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Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. An entire generation is finding businesses and services through Facebook search. The social web is where a generation is going to connect, learn, and discover. This is a question that seems to pop up a lot.

Are you becoming an obsolete marketing professional?

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Providing avenues for ongoing user-generated content is one way to stay relevant by empowering a community to share its own story, to be the story, weaving in the brand in authentic ways. Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information. The Millennials are coming! For now. Adapt or die.

I love big blogs and I cannot lie.

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In fact, they read more books than older generations. This would not suggest that this generation has a short attention span. By Mark Schaefer. recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. He strongly urged people to create content that could capture somebody’s attention in that amount of time (and he was selling a product to do it, too!). I don’t buy into this. In fact, I have an alternate theory. Perhaps people don’t have a short attention span. Millennials love books. 1,082 words).

Adding fuel to the fire: How important is Facebook?

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To go mainstream, they needed to be relevant to this generation, period. To go mainstream, they needed to be relevant to this generation, period. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. The research does not necessarily say teens are moving away from Facebook. How important is Facebook? The rest of the story.

3 Tips for Future-proofing Your Digital Career

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Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. But every great technology comes with a downside that can affect your career for the worse. This is a lesson I’ve learned recently. My hipster party.

New research: An exceptional path to social selling success

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Related Stories The dangerous confusion of sales and content marketing Four overlooked B2B marketing ideas you can use now Using content-related quizzes to generate leads. “Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. The work was sponsored by Dell and can be found in its entirety here.