| | | Funnel Focus | |  Generation | 80 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit There are tools available to help you complete a content audit for all your online pieces, such as iGooMap , which scans your website and generates an XML sitemap. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. If your organization has not performed one, I would highly recommend it. Tedious and time-consuming as it may be, it’s well worth it and will pay off when you’re developing lead nurtures and building your content strategy. The Preparation. The Audit. Yes or No. | FUNNEL FOCUS APRIL 8, 2011  Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation In b2b marketing, effective demand generation requires more than just getting your prospects to respond to one or two emails and then passing them off to your sales team – it’s about constantly being in front of your prospects with the right message at the right time. Formula: Closed business generated from leads from the campaign. The goal of lead generation: to generate a lead. | | | | | |
| FUNNEL FOCUS MARCH 31, 2011  Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage Lead Nurturing Marketing Automation Thought Leadership Interviews Demand GenerationIn today’s b2b environment, connecting with buyers over the phone and in one-on-one meetings is becoming increasingly difficult. Marketers can provide this by developing lead nurturing programs to support the buying process after prospects have begun to interact with salespeople. Engage Zone. Discovery Zone. | FUNNEL FOCUS JULY 12, 2010 Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook Eight tips to fit marketing automation to your demand generation process. We all know that the Internet has given buyers the ability to hold vendors at arm’s length until they’re ready to engage. This change has necessitated that marketing’s responsibility must reach farther than the top of the marketing funnel. With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. There just isn’t.”. Download your complimentary copy today! | FUNNEL FOCUS JANUARY 21, 2013 Breaking News: Eloqua Acquisition Irrelevant to Mid-market Marketing automation requires resources to support database development, content creation, integrated campaign execution to support demand generation, sales enablement tools to support the opportunity stage and reporting to support effective decision-making. Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in terms of IT spending by 2017, marketing technology has become big business, attracting the attention of larger enterprise software providers. | FUNNEL FOCUS MAY 11, 2011  Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale From there, leads can be guided through a nurturing process where the ultimate benefit is a shortened sales cycle and accelerated revenue generation. In the B2B market, long, complex sales cycles come with the territory and can last anywhere from 6 months to 3 years. Therefore, lead nurturing is a critical part of many organizations' sales processes. | | | | | | | |
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FUNNEL FOCUS | TUESDAY, AUGUST 3, 2010  Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success
You will probably find the content on some of the top b2b marketing/demand generation expert blogs, if you don’t, email the author. Craig Rosenberg’s chapter in the The Quintessential Marketing Automation Guidebook, Marketing Automation: People, Process & Content: The Keys to Success with Marketing Automation Technology , provides some in-depth observations and advice about what needs to be considered for each of the three components. His take inspired some questions, so I followed up to get the answers for you. Hire/assign system owner. Create requirements to support your process. MORE >> -
FUNNEL FOCUS | MONDAY, AUGUST 9, 2010  Spotlight: Craig Rosenberg Reminds Us Marketing Automation is Not Plug and Play
He is known as an expert in b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. Craig is the Vice President of Products and Services at Focus where he oversees product creation, management, and delivery. He is also the author of the popular b2b sales and marketing blog, the Funnelholic. Craig starts off by outlining how to determine where you want the system to take you, then defines the roles you need to support the system. Let us never forget that people buy complex offerings from people. MORE >> -
FUNNEL FOCUS | TUESDAY, JULY 20, 2010  Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
encourage you to go download Jill’s Buyer’s Matrix, her Value Proposition Generator, 9 Tips to Get Prospects to Call You Back, as well as listen to her audio on selling to crazy-busy people. Tags: Customer Acquistion Lead Management Marketing Performance Sales Thought Leadership Interviews Demand Generation Lead Preferenes Quintessential Marketing Automation Guidebook Jill Konrath wrote the first section of The Quintessential Marketing Automation Guidebook where she wrote a letter from Sales telling Marketing exactly what was needed to help drive revenue. JK: Write good content. MORE >> -
FUNNEL FOCUS | THURSDAY, NOVEMBER 4, 2010  Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line
How much more productive would they be if they only had to make an average of three sales visits to close a qualified prospect that was generated for them by marketing? How can marketers use social media in conjunction with marketing automation to improve lead generation? In the new era of marketing accountability, it is critical for marketers to adjust their marketing processes to reach farther across the funnel and help drive revenues. Marketing automation plays a critical role in helping marketers accomplish this. Good question. in-person sales calls to close a B2B sale. MORE >> -
FUNNEL FOCUS | WEDNESDAY, AUGUST 25, 2010 How to Incorporate Social Media with Lead Nurturing Programs
Tags: Lead Nurturing Lead Scoring Marketing Automation Software Social Media B2B Marketing Tips Content Strategy Demand Generation MORE >>
- The Business Case for Marketing Automation FUNNEL FOCUS | TUESDAY, SEPTEMBER 7, 2010
- Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing FUNNEL FOCUS | THURSDAY, APRIL 14, 2011
- New DemandGen Report Survey Reveals Tips for Using Content to Connect with Buyers FUNNEL FOCUS | MONDAY, AUGUST 29, 2011
- Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue FUNNEL FOCUS | THURSDAY, APRIL 21, 2011
- What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
- The Quintessential Marketing Automation Guidebook Spotlight: Ardath Albee Suggests Marketers Put Content to Work FUNNEL FOCUS | THURSDAY, JULY 15, 2010
- Use 3 Components to Create a Lead Scoring Model FUNNEL FOCUS | MONDAY, MARCH 22, 2010
- 5 Tips for Impactful Lead Nurturing Programs FUNNEL FOCUS | MONDAY, MARCH 26, 2012
- Email Marketing – How Many Touches are Enough? FUNNEL FOCUS | MONDAY, NOVEMBER 22, 2010
- No More Losing Leads to Competitors without a Fight FUNNEL FOCUS | WEDNESDAY, OCTOBER 27, 2010
- The Quintessential Marketing Automation Guidebook Spotlight: Andrew Gaffney Scoops on Marketing Metrics FUNNEL FOCUS | MONDAY, JULY 12, 2010
- Marketing Automation Puts an End to Wasting Leads FUNNEL FOCUS | TUESDAY, OCTOBER 5, 2010
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- Thought Leadership Interview: Ardath Albee Shares More Secrets to Content Marketing Effectiveness FUNNEL FOCUS | TUESDAY, SEPTEMBER 14, 2010
- Q&A Excerpt: Driving Leads with Social Media FUNNEL FOCUS | THURSDAY, NOVEMBER 18, 2010
- Thought Leadership Interview: Jeff Erramouspe Sheds Light on 3 Issues that Impact Marketing Automation Process Planning FUNNEL FOCUS | TUESDAY, AUGUST 17, 2010
- The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior FUNNEL FOCUS | MONDAY, JULY 19, 2010
- Content Creation & Social Media: Jobs for the Entire Company FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
- Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs FUNNEL FOCUS | MONDAY, AUGUST 23, 2010
- New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
- A Content Marketing Retreat on the Puget Sound FUNNEL FOCUS | THURSDAY, NOVEMBER 17, 2011
- Complimentary Webinar: Winning B2B Buyers with your Content Marketing Mix FUNNEL FOCUS | THURSDAY, MAY 12, 2011
- Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively FUNNEL FOCUS | TUESDAY, NOVEMBER 2, 2010
- Four Reasons for Marketing and Sales to Collaborate FUNNEL FOCUS | WEDNESDAY, MAY 26, 2010
- In the B2B Funnel, Is There a Clean Sales Handoff? FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
- Q&A: Finding & Implementing the Right Marketing Automation Platform FUNNEL FOCUS | TUESDAY, MAY 18, 2010
- B2B Marketing Tips for Reaching the Web-influenced Buyer FUNNEL FOCUS | WEDNESDAY, DECEMBER 8, 2010
- Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing FUNNEL FOCUS | THURSDAY, MAY 26, 2011
- How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- Lead Generation is Not Lead Nurturing FUNNEL FOCUS | MONDAY, MARCH 15, 2010
- Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads? FUNNEL FOCUS | FRIDAY, OCTOBER 29, 2010
- Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
- Marketing Automation Isn’t Easy – White Paper FUNNEL FOCUS | SUNDAY, JUNE 20, 2010
- B2B Buyers Looking a Lot Like B2C Consumers FUNNEL FOCUS | MONDAY, MARCH 8, 2010
- Spotlight: Brian Massey Provides Pointers on Performance Marketing FUNNEL FOCUS | WEDNESDAY, JULY 21, 2010
- Spotlight: Jep Castelein Shows Marketers How to Avoid Follow-up Failure FUNNEL FOCUS | MONDAY, JULY 26, 2010
- Lead Nurturing Webinar Q&A FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
- A Match Made in the Cloud! FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
- Why Marketing Strategy Must Drive Lead Nurturing Execution FUNNEL FOCUS | SUNDAY, APRIL 11, 2010
- 2013: Prepare to Battle (for Market Share) FUNNEL FOCUS | MONDAY, DECEMBER 17, 2012
- Inbound Marketing Can’t Carry the Load Alone FUNNEL FOCUS | TUESDAY, JUNE 8, 2010
- Demand Generation Unifies Sales and Marketing FUNNEL FOCUS | TUESDAY, APRIL 20, 2010
- Use Marketing Automation to Improve Lifecycle Management FUNNEL FOCUS | WEDNESDAY, MAY 5, 2010
- 3 Questions before Content Marketing Retreat FUNNEL FOCUS | THURSDAY, JANUARY 19, 2012
- A Busy January FUNNEL FOCUS | TUESDAY, JANUARY 17, 2012
- Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage FUNNEL FOCUS | TUESDAY, APRIL 26, 2011
- Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story FUNNEL FOCUS | TUESDAY, JULY 5, 2011
- A Tactical Approach to Targeted Lead Nurturing Webinar Q & A FUNNEL FOCUS | FRIDAY, APRIL 16, 2010
- Marketing Automation is Much More than a Glorified Email System FUNNEL FOCUS | TUESDAY, APRIL 6, 2010
- Improve Lead Nurturing Process Execution with Decision Trees FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
- Big Data, the Next Big King? FUNNEL FOCUS | TUESDAY, FEBRUARY 5, 2013
- Webinar: 5 Ways to Improve Marketing Performance with the Human Touch FUNNEL FOCUS | FRIDAY, JULY 8, 2011
- Lengthening Funnel Syndrome FUNNEL FOCUS | MONDAY, MARCH 29, 2010
- Q&A: Making the Case for Taking the Plunge with Marketing Automation FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- Webinar: Six Truths About Marketing Automation (and How to Face Them) FUNNEL FOCUS | SUNDAY, MAY 2, 2010
- 6 Advantages of Progressive Forms for B2B Marketers FUNNEL FOCUS | TUESDAY, JUNE 1, 2010
- Marketing Automation Enables Tuning to Shorten Sales Cycles FUNNEL FOCUS | MONDAY, APRIL 26, 2010
- Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta FUNNEL FOCUS | MONDAY, AUGUST 30, 2010
- Webinar: Lead Chemistry—the Formula to Fuel Your Funnel FUNNEL FOCUS | MONDAY, DECEMBER 10, 2012
- Use Benchmarks to Ground Marketing Progress FUNNEL FOCUS | MONDAY, MAY 10, 2010
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- What Marketers See and Why it Matters FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 15, 2010
- How Marketing Can Help Sales After the Handoff FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
- Marketing Automation + CRM = Higher Customer Acquisition FUNNEL FOCUS | WEDNESDAY, JULY 28, 2010
- 3 Essential Email Marketing Lessons FUNNEL FOCUS | TUESDAY, JUNE 26, 2012
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
- 5 Tips for Impactful Lead Nurturing Programs FUNNEL FOCUS | MONDAY, MARCH 26, 2012
- A Match Made in the Cloud! FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
- Turning Two Into One FUNNEL FOCUS | TUESDAY, OCTOBER 2, 2012
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