The 2010 Lead Generation Marketing ROI Study , which was released in June, was conducted by marketing services firm  Lenskold Group and sponsored by emedia. The results stem from 231 respondents who indicated that they were marketing executives in b-to-b companies (half or more of their revenues generated from business customers) and whose marketing group generates leads for a sales organization or channel partners. The highest profit potential lies with nurturing stalled leads, reported by 58% of lead generation marketers. Subscribe to RSS. MORE >>

Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report TwitterMarketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. MORE >>

The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. It’s the second year in a row that Zales has gotten the nod for BtoB ’s “Who’s Who in B-to-B.”. For the full release, click here. Subscribe to RSS. MORE >>

The annual list recognizes key thought leaders and industry influencers across a broad spectrum of the marketing industry, including: marketers; agencies; direct, e-mail, and search marketing; business media; services; demand generation; events and associations. This honor is recognition of the increasing importance of quality business data in driving lead generation and boosting sales productivity.”. It’s the second year in a row that Zales has gotten the nod for BtoB ’s “Who’s Who in B-to-B.”. For the full release, click here. Subscribe to RSS. MORE >>

According to the survey, 74% of respondents stated that customer acquisition or lead generation is their primary marketing goal(s). Despite online marketing’s proven ability to deliver high quality leads, 48% of respondents still said they are not generating enough high quality leads for their sales teams.&#. In terms of generating leads, three of the four top sources are online: company Web sites, e-mail marketing and search engine optimization (SEO). These have been the top two marketing goals for the past three years. For the full survey, please click here. MORE >>