Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team MORE >>

Marketing Strategy Sales Enablement Lead Generation Marketing Data ROI Martha Bush sales and marketingAt this writing, wedding season is in full swing. Even Brangelina have finally announced their intentions to wed. Throngs of people will certainly herd to their wedding locale to catch a glimpse of the first kiss of the newlyweds. What’s that got to do with marketing and sales?   While I don’t think that Brad (or Angelina, for that matter) have had to kiss too many frogs during their lifetimes, it’s something that we in B2B sales do every day. touches to make contact with a prospect. MORE >>

Affinity Marketing Campaign Management Lead Generation Marketing Data Management Marketing Strategy Marketing Technology Personalized Communication Response Analysis Sales Enablement Affinity Communications Collaboration Portals marketing metricsHaving worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results. Affinity marketers may identify improvement opportunities by examining these top-performing methodologies. Targeting the Right Affinity Partners. MORE >>

It goes beyond the endless generation of spreadsheets with page view reports to being able to segment and interpret trends and apply the findings to the digital channels but in the full multichannel marketing universe. Andrew Lucyszyn. In the old days, when digital budgets were scarce because monks illustrated all websites by hand and embossed them with gold leaf, the tools were comparatively expensive for small companies to absorb and justify the costs. That’s no longer the case, of course. For this, Google deserves a ton of the credit. MORE >>

As you look for new affinity partnerships you should consider a few issues before a smooth and effective lead generation process can be set in place. Kenyon Blunt. Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Member groups provide a great diversity of consumers – some are a rich source of new customers, while others provide minimal return. First, there is no single master list of potential affinity partners. MORE >>