| | | Digital Voices | | Generation | 39 articles |
| Page 1 of 1 | Previous | Next | | | DIGITAL VOICES MARCH 1, 2013 Incorporating the Future of Mobile Into Your Marketing Strategy Predicting the needs of mobile customers as you are generating a strategy around mobile may seem stressful, however time spent in doing so should result in an improved possibility of return. What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? 2] [3]. releases. by 2015. | | | | | | | DIGITAL VOICES AUGUST 21, 2012 Branded Content Curation Strategy for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Some challenges I still face are actually using the traffic as a source of lead generation. Here are some of the ways that Scoop.it Scoop.it Results? | DIGITAL VOICES APRIL 19, 2011 Relevance Never Goes Out Of Style: The Importance Of Email Segmentation By keep track of the clicks those emails generate you can begin to get an idea of the reader’s interests. When I think about the steps I take to triage my email inbox, it usually goes something like this: I quickly use the SPAM button to get rid of obvious garbage, like when I see “Via8ra” or “Nice to meet you I’m Greta.”. have a folder to which I automatically divert all the commercial mailings I’ve asked for. If I get a random newsletter or partner e-mail in my regular inbox, I quickly scan to see if I’m interested in anything therein. then look again at the remaining unsolicited mail. | DIGITAL VOICES OCTOBER 1, 2012 Life Imitates Art: New User Interfaces Usher In an Age of Sci-fi But it’s only been recently (with vastly increased computing power, innovations in materials development, software breakthroughs) that we have been able to see the beginnings of the UI revolutions that will create the next generation of immersive computer experiences. Immersive User Experience User Experience User Interface Design | DIGITAL VOICES JULY 13, 2011 Marketing Metrics: The key to marketing ROI In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Don’t believe this? and the specific source of your interest. Hurry up. | | | | | | | | | -
DIGITAL VOICES | MONDAY, AUGUST 20, 2012 Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Computing on the scale required to handle Big Data comes with a number of challenges. To handle all the challenges Big Data systems usually perform a variety of actions which are individually scalable: Collect. Store. Analyze. Share. Barriers to Entry. What is a cloud computing framework? MORE >> -
DIGITAL VOICES | MONDAY, APRIL 30, 2012 Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working,and others don't know where to begin or are simply afraid of it. Today, we will focus on Facebook. Tale of the Tape: Facebook. Female: 57%. Engage. MORE >> -
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011 5 tips to Improve Your Company’s Customer Service on the Web Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. This is particularly true for customers who are accustomed to, or feel they require, the human interaction available via phone. ”, and “If Not, Why Not.” MORE >> -
DIGITAL VOICES | THURSDAY, MARCH 31, 2011 Keeping Design in Mind: Creating a Curiosity Cascade If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Ten years ago, a marketer designing an email campaign could predict with 95% accuracy what email client was being used to receive one of their messages, and whether they were receiving HTML and images. Today, there are about five primary inbox providers (Microsoft, Yahoo, Google, Hotmail, AOL) handling about 80% of messages [1] , with the remainder being viewed on lesser clients and across a multitude of mobile devices. Looks interesting. MORE >> -
DIGITAL VOICES | WEDNESDAY, MAY 16, 2012 Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing Searches on general topics such as "music" and "sports," will generate suggestions on people and companies that have Plus accounts. However, displaying this button on your website is a great way to promote your business' presence on Google+ and generate more followers for your page, increasing the reach of the content you promote there. Like Facebook share links , you can easily generate a link that visitors can click to share content to their Google+ page. Search, meet social. Social, meet search. As a marketer, you cannot ignore Google's power. MORE >>
- Social Media Buttons For Facebook - Driving Social Engagement Series DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Branded Content Curation for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Big Data and the New Marketing Paradigm DIGITAL VOICES | TUESDAY, MAY 22, 2012
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Requirements Analysis – a Critical First Step in Web Site Design. DIGITAL VOICES | TUESDAY, FEBRUARY 19, 2013
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Yahoo trying to play catch up on the Social networking scene DIGITAL VOICES | THURSDAY, SEPTEMBER 27, 2007
- Improving conversion rates for your online channel DIGITAL VOICES | THURSDAY, MAY 1, 2008
- Yahoo trying to play catch up on the Social networking scene DIGITAL VOICES | THURSDAY, SEPTEMBER 27, 2007
- Improving conversion rates for your online channel DIGITAL VOICES | THURSDAY, MAY 1, 2008
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep Your Content Rich, Engaging, and Fresh to Help SEO and Ensure Repeat Visits. DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
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