Digital B2B Marketing

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. Publisher Lead Generation Programs. Inbound or Content Marketing.

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

You are easily spending thousands on lead generation media programs each month. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. The content you should use depends on how the lead generation program is structured. Follow Up NOW!

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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Yet this is exactly how most B2B marketers approach lead generation today! The Lead Generation Opportunity Gap. Do you believe B2B marketers will cross the lead generation opportunity gap? Or will many continue to be stuck focusing on the increasing the 10% to 15% of overall leads that come their lead generation activity?

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What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. Underlying the new demand generation activities will be two key changes. What other changes will we see in lead generation? Relevance is the New King.

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Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

If, like many B2B marketing organizations, you have been primarily focused on lead generation in the past, start with objectives that require a smaller investment and that you will benefit from quickly. Do you see B2B marketers get caught in the lead generation trap, striving to deliver more volume to support growth every year?

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4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.

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Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?